Web Analytics brings everything together. In any marketing effort, it’s important to determine measurable objectives and track the results of your online and offline initiatives.

Blueliner is versed in top web analytics software including Webtrends, Omniture, Google Analytics and Clicktracks. All our campaigns are tracked for ROI on referring sites and keywords, conversion rates, user behavior data, web traffic, organic vs. paid results and MUCH more.

It is advisable for advertisers to track all campaigns under one roof. While each affiliate program, PPC engine and ad network has its own tracking system, it’s imperative to have an independent and robust system for auditing and detailed ROI analysis. We provide daily, weekly and monthly reports, customized according to Client preferences.

Blueliner’s analytics package includes integration with online and offline marketing campaigns. Below are the Web Analytics services that we recommend:

1. Analytics Implementation – Our technical engineers will set up the analytics software and work with your developer(s) to ensure tags are integrated correctly to capture, track and analyze campaign data.
2. Competitive Intelligence – This service tracks which websites are referring visitors to client competitors and where those competitors are advertising across the web.
3. User Behavior Analysis – This includes tracking specific actions that each customer or prospect takes upon visiting the Client website from receiving an email to making a purchase.
4. Multivariate Testing – Utilized in conjunction with email marketing and website architecture, multivariate testing (also known as A/B testing) is the process of comparing different layouts and calls-to-action by measuring click-through rates and conversions.
5. CRM Integration – Integration of web leads and customers into Client’s chosen CRM platform is an important task that requires a knowledgeable engineering team. Blueliner spearheads this process, which is a key step towards closing the sales loop.

For a free consultation, contact a Web Analytics Specialist.