Team

Caleb brings an analytical approach, creative capabilities and excellent communication skills to Blueliner's interactive division. He is a driving force behind Blueliner's cutting-edge interactive campaigns including paid search, web analytics, creative design and social media marketing.

Caleb leads Blueliner's Web Analytics division, utilizing his statistical approach to implement multivariate testing campaigns via several methods, including Google Website Optimizer.

He is a Google Certified Professional, Yahoo Ambassador and proficient in web analytics software like ClickTracks, Google Analytics and WebTrends.