For those who seek to learn about business and don’t have neither the finances nor time, look no further.  The people at Fast Company have developed a microsite titled, “The 30 Second MBA”.  The website design has a warm interface mixed with a tangerine color palette. Photo profiles of the participants, dubbed professors, are on the right side panel. A Twitter feed rolls on in the bottom right corner.  The contributors come from all ranks of business.

But this portal is not about the quality of the user experience.  Instead the program is delivering a concept in viral content which is gathering steam.  Society is processing information a little quicker with less patience.  The questions are fairly standard, but the answers delivered by the executives are insightful. They are sharp bullet points in a world of haphazard dots, like this program.  Kimberly Grant, the Planning Supervisor for Zenith Media, has some visual notes for you.  Class is in session.

The internet is much more than just a channel of communication. In the present scenario, the internet has become the fastest and most convenient way to communicate and to spread the message to the public in a cost effective model. Often called Interactive PR, Online PR or Digital PR, this process is helpful for companies of any size as it is a two-way communication that aims to build better relationships. When compared to the traditional PR, this method helps organizations build reliability with the target audience directly.

VSS data shows that PR spending in the US grew by more than 3% in 2009 to $3.7 billion. Also PR spending in America is predicted to go beyond $8 billion in 2013 with increased usage of corporate blogs and social media.

The important components of Interactive PR include: distributing press releases online with relevant keywords and optimizing for search engine rankings, news wire services, defining a new blogging strategy to engage prospects and customers in conversation about the products or services, effective podcasting, organizing webinars, starting discussions and following up in forums, creating news and events page in the website to cover the old and latest information about the company.

There is a greater demand for Interactive PR services than in previous years and firms of all sizes are looking at the ways they communicate with their prospects and customers. There are companies that do not practice PR on its own and may request help or outsource their needs for Online PR activities. This way they can build an ongoing relationship with the public and the media in a very cost effective manner.