Blueliner » interactive marketing agency

Faces In The FA Cup Crowd

Abdul Fattah Ismail — Wed, 25 May 2011 22:06:13 +0000

This story is a little old, but the idea is hardly stale. In London, the FA Football Cup Final took place at Wembley Stadium on May 14th. Teaming with creative shops Dare and Saatchi, photographers took a panoramic view image of the crowd. That panoramic view stretches to 360 degrees. You can look at the data map here. After that, fans who were literally in the crowd can tag themselves and friends with Facebook. It’s a clever convergence of photo tagging and social media. The UK agency Poke London also created a similar project for The Glastonbury Music Festival last year.

Companies have yet to merge the online advertising potential of photo sharing into a revenue stream. It could be due to customers being somewhat discretionary about their release in public forums, even on profiles. I have not seen many sports arenas utilize photo sharing on this scale in the States. Perhaps anyone can share stories of venues soon?

For those who want to learn how they executed the shot, click on the FA cup. It is quite fascinating at the level of photography acumen needed to execute this project. The shot of Wembley Stadium took 10 gigapixels! They also had to edit the image within a 24 hour timeframe before the match. Unbelievable.

The Influence of Mobile Marketing on Consumers’ Buying Decisions

admin — Tue, 21 Sep 2010 16:56:15 +0000

The way people communicate in today’s world is entirely changed by mobile phones, which are able to reach anybody anywhere at anytime. The penetration of mobile devices as a communication tool has made a significant space for marketing activities that are tailor made to user interests with personal one-on-one messages. With the advancements in technology, various companies are now adopting mobile marketing as part of their complete advertising and marketing strategy. There is a huge potential for higher response rates using mobile marketing when compared to other traditional marketing activities and this is because now marketers are using more interactive ways to engage the target audience.

Compared to the traditional email marketing, the mobile marketing formats like SMS, MMS and WAP push messages are sent personally to the user and are expected to receive higher response. Studies indicate short message advertisements are viewed about 70% higher than email messages and this feature may build brand identity and increasing the buying decisions of the consumers. The consumers’ attitudes towards the direct marketing messages highly influence the buying decision in addition to interpretation of the targeted promotional messages. Consumers’ perception in receiving SMS advertising messages is related to the permission granted to marketers. Hence, most consumers will pay maximum attention and read messages from those companies to which they subscribed to receive messages based on their interests.

Permission-based marketing is considered an essential part of relationship development with customers, developing loyalty for a long time. The permission marketing and buying intention are positively related to each other. On the other hand, privacy concern is something related negatively to the customers’ intention to take part in such mobile advertising campaigns. Consumers who consider mobile devices only for personal use are less likely to buy the products advertised through messages and other forms of mobile advertising formats. Studies also indicate extensive mobile advertising leads in a negative direction among the consumers resulting in lack of trust with the firms that are using mobile advertising as a channel of communication.

In order to overcome these, the mobile advertising agencies are highly advised to take all measures to correct the negative attitudes among consumers towards direct mobile advertising. Marketers should fully customize messages with the help of the available consumer data, and then the relationship can be enhanced.

Starbucks and Foursquare Paint The Town Coffee

Abdul Fattah Ismail — Wed, 19 May 2010 19:59:43 +0000

Yesterday, Starbucks continued to promote on the ground. They started with a Frappuccino Happy Hour last week which I partook in plenty of times. I’ll take a Java Chip Frappuccino for $2.35 any day of the week. Sorry, haters.

Now, they are integrating Foursquare at a higher level. Customers that check into a specific location at a high level will receive mayoral badges. They are used for special offers, which concurrently, is a $1 off any Frappuccino choice. If one returns at a consistent rate, then Foursquare will unlock an amalgam of connections to other location specials and people.

The implications could become twofold, as you seen the merging of social media with human location. Some have expressed fear of Foursquare’s virtual location with tangible human presence as a more incisive peek into personal experience. In blunt terms, it may be too close for comfort, like Ted Knight. A marketing executive now has the chance to obtain even more information about consumer behavior and lifestyle habits without expending more department revenue. Facebook is currently dealing with privacy issues, but Foursquare is picking up steam as a social media website. I wonder if the human element will give Foursquare more credibility in the long run. At the very least, the consumer still has control over their allotment of personal information through the digital stream. One has the choice to save on a frappuccino or the interior monologue of human experience. This is another reason why free will enchants and haunts the mind. My mind wants to hurdle the afternoon slump, so I’m going downstairs for the first of many future Frappuccinos. Viva Foursquare!

Blueliner introduces………………Anar Studios!

Abdul Fattah Ismail — Wed, 10 Feb 2010 19:48:05 +0000

Anar Studios has been a secret weapon for the Blueliner family over the past few years. It is a 1,500 square foot space in Jersey City for all of your professional digital photography needs. We will continually invest in the latest equipment in order to reach the finest imaging standards for our clients. Our Director of Photography, Eric Giovon, brings a ton of professionalism and insight to the table. In late 2009, we held a shoot for a client, Vis-a-Vis, at the studio. Here’s a look at the space:

For more photos, head over here.

The Pains of Being a Digital Advertiser

Abdul Fattah Ismail — Fri, 29 Jan 2010 21:50:19 +0000

As an interactive media agency, we bring boundless energy and passion to our clients. Unfortunately, some critics believe that online advertising has serious room for improvement. Heed the words of Phillip W. Sawyer.

The argument

Phillip W. Sawyer

7 Pillars Briefing: Online Advertising Strategies

Arman Rousta — Mon, 27 Apr 2009 23:00:42 +0000