Zynga’s IPO bid last week for a reported $20 billion is not too surprising. The virtual social gaming application, according to the WSJ, generates a profit margin of more than 30% of prnot including stock compensation expenses. Unlike most games tied to social media networks, Zynga does little interactive marketing. Their pure product engages users to pay for tokens which are redeemed with one click. Another interesting point in the Journal article discusses the success of Zynga in the future.
Zynga‘s elevation was tied to their partnership through Facebook, whose wealth of personal data made it a simple driver for revenue growth. Executives at Zynga now seem to want their application to leave the nest, so to speak. They have yet to be a factor in Apple’s massive App Store, where users can sync digital content across platforms. Web analytics rank them outside of the top ten in downloads. Android represents another option should Zynga develop a program using its standards. Check that. Zynga has struck a partnership with AT&T to carry the mobile application.
In due time, it appears that Zynga will reap more of a digital harvest when the bid is accepted.
Indiana author John Green hasn’t finished his next manuscript. It won’t be published until early next year. Nevertheless, his social media community is feverishly waiting. According to the headline from the Journal, Amazon and Barnes and Noble’s e-commerce portals have the writer of Paper Towns as a No. 1 entry due to endless viral connections. Publishers have long known that social media can be influential in delivering written content. Like any industry, however, the segmentation is affected on a greater basis than other penetration. Green already has his young-adult base entrenched through online lead generation. Publishers, be careful who you tweet.
NewsCorp sold the once seminal MySpace to an online advertising firm for $35 million. The media giant was seeking offers above $100 million, but nobody took the bait. MySpace’s descent into digital oblivion is hardly shocking anymore. It lost relevancy once Facebook rose to public conscience in 2008. Several cases of digital pedophilia also soured the website for users. It’s hackneyed website design also did not help matters. Specific Media along with entertainer Justin Timberlake look to refurbish the company’s value and open it to public bidding. It may be too late to replenish the brand, but people are trying.
Jamie Beckland discusses the fragmentation of today’s generation. He argues that due to all the new digital measurement tools which graph human behavior in more sophisticated contexts, we have psychographic profiles instead of demographic. Demographic profiles were targeted by mass-marketed producers. I highly recommend reading the article by clicking on the headline. Fascinating.
Techland has more of the details on Google’s system wide website redesign. Executives want the interface to represent a cleaner, minimal aesthetic. These were segmented into “Preview” and “Preview” (Dense).
Google is still trying to gain market share from Facebook and released Google + this week. The search engine has thrown the kitchen sink at the social media sector, to only come up short. I think history repeats itself. Wired has a sobering take on the whole ordeal.
Today in California, a new state law levies a tax on affiliate advertising. The law was intended to break up a huge business revenue stream from e-commerce giants like Amazon. CEO Jeff Bezos made clear that the U.S. Constitution protects interstate merchants from state legislation. I’ve spoken here a few times about the impact of e-commerce on state coffers. They feel it by customers avoiding brick-and-mortar shops and saving fuel by navigating with a point and closing with a click. The debate will only grow larger once venerable institutions are stuck with declining property mortgages.
That’s the Blue news for now. Keep it clean.
Google Analytics offer a new tool which allows a data report that shows how people share your content online. It could fall in line with influencer websites such as Klout and Peer Index. This plug-in has unique differentiations. They use the social media buttons already located in your dashboard. You can look at the activity through three phases, analyzing these categories: Engagement, Activities, and Management. This link goes further in depth on the execution. The video below will help agencies leverage the updated dashboard.
This event happened last week, but the infographic struck my eye for its animation flash. To see the action, click through the image.
It’s actually astonishing that geolocal social media marketing has taken off in terms of individual engagement. I found the concept awkward, as many probably did at first glance. Why would someone publicly alert the world of your location? Well, it’s just fun and games. It also promotes more intrigue, not to mention intensify the voyeurism of our digital livelihood. Since we constantly engage with applications on our phone, it is also a marketing stream.
Local businesses are slowly starting to leverage the participatory nature of geolocal tagging. The Foursquare application developed a new feature to list up to 25 specials in your latest checked point. As a result, scale is becoming closer to a reality for businesses who engage with repeat customers.
We here at Blueliner Marketing believe in the growth of digital media. Our ability to communicate on all platforms offer a flexibility in business production which has never been realized in any other era. Corporations are learning slowly about terms like metadata, page views, and conversion rates. But some executives still aren’t convinced that search engine optimization is a worthy investment, even if consumer traffic begins with a website for everyone. Outspoken Media had some opinions for marketing managers to crack the digital ceiling.
1. Turn Your Data Into a Story
You relentlessly comb over the site map looking for mistakes in the metadata. The keyword list rankings have shifted a little bit over the quarter, but not too much. The metrics paint a vivid for you to implement strategy, but what about your supervisors? Use a television show or allegorical reference to spread your data evangelism.
2. Your Boss Isn’t Educated On the Seemingly Ancillary Benefits
In fact, I have conversations with co-workers all the time about clients who expect a complete brand transfusion in their conversion metrics when starting an SEO campaign. Unfortunately, in this world of button gratification, no mas. It takes a lot of protocol and slow roasting to see the results. Outspoken brings out several points of value. You gain increased web, image, and video search. Your brand authority improves while customer acquisition costs decline. Over time, you engage more with the customer base, and then the sales flow in.
3. Rankings Are Up, But Traffic is Down
Again, this harkens to the last paragraph where investors could freak out in the early stages. After a thorough metadata review and keyword implementation, you are separating the wheat from the chaff. When this infiltrates a strong website with simple navigation paths, you will attract customers rather than surveyors.
4. A Relationship of Obscurity
A last point they bring up is that it could be a plain old gap. Whether it be an age or personality gap is irrelevant. The forces of nature are not permitting management not understanding the basic value of your daily responsibility. I bring this into the fray as a conclusion point for one simple reason. It is an indicator of a macroeconomic problem within your firm structure which is a coin flip at best.
Coss Systems has led the optimization of manufacturing since 1992. Their software enterprise system, COSSERP, takes inventory of your production chain and offers a wealth of tools for product planning, work orders, scheduling, along with data collection. COSSERP’s ability to integrate software across platforms is the key to paying dividends in streamlining production across industries. Despite the rapport that COSSERP built with small and mid-size manufacturers, management wanted a new website design to reach a higher customer base.
Blueliner helped COSSERP design a site with a crisp interface and drop-down navigation panels to hold content for the rich array of services. The solutions section offers an Adobe brochure for instant download to be shared at team meetings for brainstorms. COSSERP’s ability to mine data has allowed it to stand out. The website also has sharper photography to further illustrate their range and depth of services for manufacturers.
A client whose balance sheet felt the positive return with COSSERP talks here:
Blueliner has an exclusive interactive marketing webinar coming next week. We are offering a 50% off discount of the $199 retail price. That’s correct. You will pay $100 instead of $200 for this two-hour session filled with insightful, unique content to drive your ROI!
Wednesday, June 29th at 1:00 pm should be marked on your calendar. Blueliner CEO Arman Rousta, for the first time, will hold a two-hour web series discussing the architecture behind an ROI strategy. This methodical process involves budget planning, leadership delegation, cost forecasting, and designation of key performance indicators (KPI) for digital marketing strategies from mobile to search. Your company will see results regardless of industry. At the conclusion, your business will have a clear road map regardless of size about how to leverage your business toward maximum performance.
Blueliner Marketing, LLC has been lauded by other companies for the ability to leverage internet marketing technology for a proper ROI. Our accurate measurements with sophisticated web analytics and search engine optimization speak for themselves through client testimonials.
I highly recommend this workshop to entrepreneurs and freelancers. When registering for the webinar, enter this code (blueliner-ny-11) at the checkout to receive your discount. Click the button below for more details.
Hello everyone. I had a couple work items yesterday afternoon which prevented me from posting the weekly digital media wrapup. Thus, I present to you a special Saturday edition. Let us begin with the who, what, when, why, and how.
I didn’t have a chance to watch them, but I heard this year was one of the better editions. It took place here in New York at the Hammerstein Ballroom. They also continued the tradition of acceptance speeches with five words. Here is a good synopsis of the event. The headline link is a portal to complete video coverage presented by YouTube.
Investors came down on the Canadian firm this week after sluggish data on earnings for the last quarter. They also worry about RIM’s ability to maintain standing in the mobile marketplace. Android phones and the new iPhone are scheduled to launch in September with upgraded OS servers while RIM plans to continue pushing older devices which have struggled to gain sales traction. RIM executives feel that their products will produce juice for developers. The cup dryeth for others.
Many of you know that in the blogosphere, the video of a live concert experience is the new cassette recording. It can be shared in real-time as opposed to being found through tertiary sources like a music vendor or shop. Apple is looking to earn a patent to stop all that. According to the headline from Mashable, the motivation lies in avoiding copyright infringement with major content distributors. The article makes an interesting suggestion that Apple could charge users a fee for recording in a public concert space. If scaled, it could change the video sharing experience for everyone involved.
This morning, Mashable had an infographic depicting the history of email as a communication tool. You can view it above in the piece. According to the release, email networks existed in the public sector for a decade before the term was coded. Some people today wonder about the future of email with the continued development of video content and social media outreach. Quality marketers believe that email remains an effective measurement of customer preferences and tastes. It also offers the widest platform to debate and discuss objectives of the day. Viva email!
From cnet.com, the Senate is looking to revise a 1986 law for modern times to protect the personal data of the public. This law, named the Electronic Communications Privacy Act, has a clause where Internet users have more protection when data is stored locally. The article also touches on law enforcement obtaining a search warrant before obtaining data records for a criminal investigation. Other Acts are being debated in Congress now between Republicans who refuse to budge an ounce, forcing Democrats to seriously weaken mandates before submission. Corporations, as we know, need to step up their security encryption policies before the government does it. And fast. I’m talking to you, Sony.
That’s the Blue news on this Saturday at midpoint. Enjoy.
Designers don’t need to worry about future earning opportunities. But this social media strategy by KLM caught my eye. The Dutch airline crowdsourced the design of a plane to fans of their Facebook page. Fans needed to submit portraits of themselves with inspired quotes for the design of a Boeing 777-200. According to Creativity Online, the campaign was named Tile & Inspire and ended on June 14th. A message on the landing page states that Facebook users should still like the Corporate page and will get a video of the campaign experience. The plane model was a Boeing 777-200 unveiled on June on a flight from Amsterdam and Atlanta.
The strategy has a lot of dynamism between the crowdsourcing of graphic design through brand positioning to stop at philosophy. Inspiration encapsulates an unquantifiable element of the human experience, and air travel elicits strong conflicted emotion for all. I believe KLM taps into that romanticism on many angles. Click on the KLM plane to learn more about the campaign in a short video clip. Unfortunately, the video embed code was disabled.
In a traditional dictionary, one can look up the word engagement. They will find six interpretations of the noun. By reducing the root word to engage, one will find eleven interpretations of the verb. You will understand why I diagrammed this word in a minute.
Engagement has been thrown into marketing strategy on many levels, particularly with social media. Writers across the blogosphere consider engagement a critical part of the brand development, which correlates with production. By definition, the term engagement is subjective. Vague is probably a more acute description, especially with marketers trying to scale KPI (key performance indicator) for CRM initiatives.
This writer from ClickZ talks here about social media’s impact as a brand. More importantly, he reiterates how social media truly connected to ROI, and that is through customer service. He goes on to mention that the relationship between “fans” and “likes” must be fleshed into a strategic map where responses can be fragmented for financial sectors of your business where social media is an agent of data transfer. Some examples he lists to define revenue include subscription renewals, product up-sells, and customer saves. Thoughts on calculating ROI?