The international best-selling children’s book series Wild Soccer Bunch is now stateside.  The Wild Soccer Bunch is based on a recollection of a father’s experiences coaching his sons in the beautiful game.  Joachim Massanek is the series author, bringing a brisk, cinematic pace to the novel. He also stuffs universal proverbs in between kicks.  The series is thirteen volumes long and is structured around the story of each team member.  Kevin The Star Striker debuts in Book 1 against the team’s archrival, The Unbeatables.  The children’s book is currently available online at e-commerce purveyors like Amazon and Barnes and Noble, along with the parent shop.

The Wild Soccer Bunch executives have tapped Blueliner to manage the social media campaign of its stateside promotion.  Landon Donovan, as you see, is a factor in this strategy, and we look forward to dribbling the ball around with Wild Soccer Bunch in cyberspace.  Look for the Bunch in the traditional sites.

Our services within social media are extensive and offer flexibility that will reach various channels, developing a strong following.  Click here to learn more from our staff.

The people of Software Advice have created a nifty interactive feature spotlighting the development of CRM up to present day. Highlights include the Introduction of the first client architecture, which led to the development of software for the management of information.  Another pertinent development included the move of CRM to providing a broad suite of solutions for sales, marketing, and customer service teams.  Executives instrumental in the software’s timeline include Tom Siebel, Pat Sullivan, and Mike Muhney.  Software Advice is also looking for more events to add in this timeline.  Feel free to submit those events and other feedback here to Lauren Carlson, CRM Market Analyst, lauren@softwareadvice.com, and they will be included in subsequent updates.

One method towards this goal is to listen.  Your customers, team members, industry, and even academic disciplines have insight that will engineer a comprehensive profile for review.  At this point, you’ll be able to see your strengths and growth areas.  Then, and only then, can your employees maximize your vision.

Secondly, social responsibility plays a role.  We all want to make money and achieve commercial bliss. Some corporations have done a wonderful job of integrating their services with the community at large.  Others continue to make ethical missteps without taking responsibility.  Therefore, they lose brand recognition, leading to public apathy.  It has constantly been proven that good corporate social responsibility verifies the health of a firm. Some will create community development sectors that provide services to those in need. Others will hold fundraising drives to purchase products and distribute accordingly.  Regardless of the way it’s handled, marketing executives need to take the temperature from time to time.

Lastly, and it’s the toughest, is to have your purpose drive the marketing initiatives.  It’s easier said than done, as members of an employer have singular objectives.  A firm needs one marketing campaign to energize their mission and create success for communities.  You need some reason to roll out of bed into your office, and one with a strong campaign does that easily.  Fresh apples do too.

The following are some of the benefits associated with Social Media Marketing, which include: Building exposure to businesses, higher rankings in search engines, increased traffic, qualified leads, new business development and relatively low expenditures. The top social media tools used commonly by marketers are Twitter, Facebook, LinkedIn and blogs.

Most companies are still trying to find the best ways to make use of social media platforms to market their products or services. An Omniture survey indicated that only 14% of businesses use mobile, video and social media marketing as part of their marketing programs. Recently, a number of companies have been outsourcing their social media marketing to specialized digital marketing agencies. Currently, about 25% of companies are outsourcing their social media programs in order to increase ROI and increase sales.

Charts from a CMO survey show that there is an increase of 60% in the overall social media marketing spending from 3.5% (August ’09) to 5.6% (February ’10). There has been significant growth in the field of social media marketing with a gradual increase in the budget allocation in recent years.

Blueliner Marketingis a full service internet marketing agency based in New York with offices in India and Bangladesh. Blueliner help clients place their products and services in front of their target audience through various social media marketing efforts that drive results.

The Pew Internet & American Life Project surveys from 2000–2009 show that about 55% of all American adults use the internet daily and about 45% of all either send or read email.

There are several reasons why email marketing is popular among most companies. First, digital marketers can reach any number of customers and prospects who have opted-in to receive information about the product or service of their interest at the same time, through email marketing. It is also one of the most cost-effective digital marketing tactics and has proven to be of high worth when executed properly and tracked at every stage of the campaign to find the exact ROI.

It is important for marketers to provide valuable and informative content in order to get the most out of their email marketing campaigns. The message should be short and to the point when describing the products and services offered by the company. Adding company URLs and links to your offerings in the email can direct readers to particulars section of your site if they are interested in finding more information. These are a few points that need to be kept in mind when preparing an email marketing campaign. If the campaign is automated and uses tracking features, it helps to refine based on results that include deliverability, delivery rates, open rates, CTR, response rates, Opt-in/Opt-out and unsubscribes.

Email ad spending is projected to grow from $338M in 2006 to $616M in 2011 – a six year increase of 82%. Comparatively, total internet ad spending will grow twice as fast during the same period. Source – eMarketer, September 2007.

Blueliner Marketing offers Internet Marketing services to clients and helps build their businesses to achieve higher profits. Blueliner Marketing manages robust email marketing campaigns for clients around the globe who are seeking to build their client bases and businesses.

According to MediaPost, Traffiq is doing this through targeting smaller regional and Spanish-language agencies as customers.  This should help the firm build social equity within those communities, which are improving their advertising acumen but are still limited in their ability to distribute content due to lack of capital.

Capital is crucial for updating technological equipment at a steady pace, then an agency can adopt the ever-changing digital tools that enable a healthy ROI.  Blueliner, since its inception, subscribes to this theory with bases in India and Bangladesh, with an experienced staff diversified to tackle all digital services for those nations and specific regions.  Those services are offered at an optimal rate for local businesses.

As Madison Avenue streamlines its services across the globe, agencies on the descending tiers need to stand tall and improve their portfolio of tools for growth.

Compete.com recently released a study of how people shop intelligently over the internet. This study provides some really useful and interesting insights into the behaviors of online shoppers. It brings to light the different tools that shoppers utilize depending on the product type, and this can be one of the handiest information to retailers.

The different online resources used by shoppers

As per the study, Search Engines top the list of online resources that users take most advantage of, by a whopping 61%. Coupon sites, product review sites, emails from retailers, etc. contribute between 24% and 35% usefulness to shoppers. The most interesting part of this survey is how usage of online tools varies with industry type. Love shoes? Talking to shoe shop assistants available through web chat seems to be the most preferred method! Whereas catalog marketing and email blasts from retailers appears to work best for regular apparel shoppers.

This can also prove to be an issue for fledglings in the retailing industry, as they need to come up with methods to find their way into their customer’s inbox! When it comes to buying electronic products, the geek within us will turn to search engines, reviews by professionals and recommendations from near and dear before proceeding to checkout.

This information, if studied carefully, can help retailers identify their customer niche and develop strategies by focusing on the most preferred ways his/her customer shops. This way, the retailer is benefited by retaining and acquiring new customers and also by safeguarding his investments.