Sure, they have been lampooned in the blogosphere as another frivolous collection of the microdigital communities that clog up bandwidth for the good people of our nation.  But as I previously mentioned, their power is undeniable.  It does take a serious commitment of outreach, however, to engage them and nurture on a level that pays dividends.  Mobile marketers that have specialized in social media and coupon promotions stand to gain with a synthesized strategy of providing a platform for feedback.  A personal representative that oversees the feedback and responds diligently will win kudos with women as well.According to an excerpt from eMarketer Daily, women with kids are steadily reading more and more blogs, with numbers from a study rising from 17 million to 24 million by 2014.  The days of snipping coupons from the Daily News are coming to an end, and that means now.  See what these mothers are doing in Central Park and MacArthur Park of LA, as a start.