Blog Marketing has become a powerful method for communication. It gives people a platform to express their knowledge and opinions worldwide. With over 25% of Internet users currently reading blogs, it’s no surprise this medium has become an integral part of the inbound marketing strategies of companies.
A blog is also a great promotional tool for budding entrepreneurs to draw attention to their new product or service and build credibility amongst peers. Regardless of whether or not you have a blog, it’s also important to track how your business and brand are being discussed in the blogosphere to better understand consumer perspective.
Blueliner offers multiple blog marketing services, including Content Strategy Creation, CMS Integration, Authoring and Editing, Website Integration, RSS/Feed Management, Blog Optimization and Pulse Tracking.