Bogner is a German clothing label that sells clothing apparel for the active lifestyle. They carry exemplary outerwear for both men and women regardless of the season. Bogner is seeking market share in the retail sector of America, and began by opening a flagship store in New York on West Broadway, one of Soho’s prime traffic areas.

Bogner looked to Blueliner for a full interactive media campaign to launch their e-commerce site for the Americas. Blueliner has implemented several pillars of marketing, including search engine optimization, online advertising, email marketing, web analytics and social media support services.

Blueliner’s strategic tactics significantly increased Bogner’s Holiday and annual sales. With a 147% increase in traffic from search engines and 98% increases in website visits, Bogner saw a 36% increase in E-Commerce sales with a 38% decrease in media spending for the 2010 Holiday season.


  • Pillars used
  • Social
  • Search
  • Media