Allied Home Mortgage

In a down mortgage market, with large mortgage banks going out of business, Allied turned to Blueliner to generate refinance and debt consolidation leads via low cost, web strategies. Blueliner employed its vast experience in mortgage marketing to create a customized lead generation strategy for Allied.

With the PPC markets so wide open, and Costs Per Click reaching as high as $20 for some keywords, Blueliner carefully tested multiple engines and created affiliate partnerships with other lead generating websites. Through this combination, we achieved a sufficiently lower Cost per Funded Loan (CPFL) than the rapidly rising industry standard, and satisfied the client need.

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  • Media