By Pillar (49er Matrix)

Allied Home Mortgage

In a down mortgage market, with large mortgage banks going out of business, Allied turned to Blueliner to generate refinance and debt consolidation leads via low cost, web strategies. Blueliner employed its vast experience in mortgage marketing to create a customized lead generation strategy for Allied.

With the PPC markets so wide open, and Costs Per Click reaching as high as $20 for some keywords, Blueliner carefully tested multiple engines and created affiliate partnerships with other lead generating websites. Through this combination, we achieved a sufficiently lower Cost per Funded Loan (CPFL) than the rapidly rising industry standard, and satisfied the client need.

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William Yeh, CEO of SogoInvest had all the right ingredients for success – an innovative product, great pricing and a diligent product development team. The only thing missing was a marketing team that could launch his brand and create the buzz it deserved. That’s where Blueliner came in. Blueliner planned a media tour to announce the launch of SogoInvest.

On the day of launch, the SogoInvest story broke as a feature piece in the Wall Street Journal. Following the Wall Street Journal was CNN Headlines News, First Business, CBS MarketWatch, Newsday, SmartMoney, BusinessWeek and WGN’s The Money Show. Since then, Sogo has been featured in Forbes Asia,, Barron’s, Washington Post, USA Today & Wall Street Tech. By combining PR with Blueliner’s 7 Pillars of Internet Marketing methodology, SogoInvest was able to penetrate the mass market – offline and online – instantaneously. Since its 2006 launch, SogoInvest has received over 1.8 million unique visitors to the site, resulting in over 10 million customer funded accounts.

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Red Clay Media

In one of the most competitive industries known to marketers (direct mail), Red Clay Media needed to find a cost-effective strategy to differentiate themselves from their competitors and spread the word about their expanding products and services, while reducing customer acquisition cost.

Thousands of businesses are seeking direct mail products and services via the Web. Hence, Blueliner developed and implemented an aggressive SEO campaign in order to bring Red Clay to the forefront of its user base. In addition to that, a blog was developed to increase visibility, and an entirely new website designed in order to reflect Red Clay’s evolving business offerings. Within 6 months, Red Clay achieved top placement in the natural listing of all major search engines. One year after the start of the campaign, Red Clay gained $1.5 million in revenues through this channel alone.

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COSS Systems

COSS Systems is a top of the line, ERP software of manufacturing. With COSS ERP, manufacturing shops are able to optimize their operations through the automation of business processes. The COSS ERP manufacturing software has streamlined hundreds of businesses since 1992. Blueliner began its relationship with COSS Systems in December of 2010. Blueliner employed several Pillars of the 7 Pillars of Digital Marketing, including Search Engine Optimization, Online Media and Paid Search campaigns, Email Marketing, Web Design and Development, and more.

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Fundamental Financial

Fundamental Financial was a start-up company entering the highly competitive student loan consolidation industry. Although in possession of a strong vision, Fundamental Financial was still in need of a brand identity and representation in the digital space. Blueliner took over and built the Fundamental brand from scratch. Blueliner designed a logo, tagline, and visually appealing website.

Since its 2007 launch, Blueliner has played an integral role in the development of Fundamental Financial. Blueliner has employed a number of digital marketing strategies, including fully optimizing the website and achieving top organic rankings on major search engines.

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Cayman Islands Department of Tourism (CIDOT)

The Cayman Islands is a major international financial center as well as a key destination for snorkel and scuba enthusiasts. Blueliner executed an aggressive SEO campaign that achieved major Key Performance Indicators (KPIs), such as first and second page search engine rankings and increased website engagement levels. Awareness of the Cayman Islands among target markets also increased with Blueliner’s strategically selected social network communications.

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The USTA is responsible for the U.S. Open, the finale of the Grand Slam tennis season. Each year, the players seem to attract more media attention and corporate sponsorships. The USTA has opened up the creative gates by letting the players be more vocal and animated over the past three years, with a creative campaign that is a parody of MTV’s popular reality series, Road Rules.

Arnold Worldwide tapped Eric Giovon’s creative talents, for three years in a row now (2005 – 2007), to pull off this series of prime time commercial spots, which typically start airing during Wimbledon in July. This year’s four spots, featuring Venus and Serena Williams, Andy Roddick, Roger Federer, Maria Sharapova and other star players, have gained a lot of media attention and social media buzz as well, ranking highly on YouTube.

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Completely Bare

Completely Bare was a hi-tech spa start-up that has grown to become one of the most popular spas in New York. To meet the demanding needs of its expanding online shopper base, Completely Bare needed to upgrade its website to offer new products, services and a more personable method for communication.

Blueliner offered Completely Bare a new-and-improved website containing, among other things, a sophisticated, built-in ecommerce system. Blueliner also developed an instructional DVD of Completely Bare’s flagship product, Wax Works, and a specially designed corporate blog containing a wealth of content for Completely Bare’s customers.

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Maneri Agraz Lighting

Maneri~Agraz Lighting Professionals take a unique approach with their clients. As educators and business partners, the lighting professionals at Maneri~Agraz are able to redesign your business operational costs and efficiency by re-designing the lighting of your commercial facility. From Pepsi and Nestle, to NASA, hundreds of businesses have trusted Maneri~Agraz with reducing their energy bills by providing energy efficient lighting.

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Sunswept Resorts

Sunswept Resorts, a multi-million dollar, 3rd generation hotel management group, offers vacationers a true BodyHoliday through their luxurious and personal service, the Wellness Centre, located in the heart of St. Lucia. Using our proprietary 7 Pillars of Digital Marketing approach, Blueliner strategists were able to create a winning marketing program for Sunswept. Blueliner improved and revamped SunSwept’s Online Advertising campaigns by ensuring that the right keywords, creative and strategic placements are made, based on the seasonal factors and special offers.

Services Provided: Web Design and Development, Social Media, Search Engine Optimization (SEO), Email Marketing, Online Advertising

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