Did you now that 5 billion text messages are exchanged each day? How about the fact that there are about 80 million mobile web users?
With 1 out of every 5 phone purchases today smart phones, mobile devices are on schedule to be responsible for 10% of all web traffic by 2012. With mobile, we have entered a new generation of truly being connected to the digital world at all times. The possibilities of advertising and marketing have grown tremendously. Social programs like Foursquare have made it possible to not only gather an immense amount of data and lock into a target demographic, but to directly communicate and incentive them. Many companies have already taken advantage of this.
Tune in to a special presentation by Blueliner CEO, Arman Rousta, as he takes you through the advances in digital technology, what we can expect in the future, and how we can use it all to usher in a brand new era of digital advertising.
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