Return on Investment is a measure used to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments. Calculating ROI is a popular metric because of its versatility and its ability to account for several factors.

Through years of experience, Blueliner’s Senior Management team has gained a unique ability to measure an accurate return on investment. Blueliner has developed a custom ROI strategy in which several factors can be taken into account including multiple variables.

Blueliner CEO, Arman Rousta, for the first time will share his proven techniques with you. Rousta’s formula for success has resulted in millions of dollars for clients over the years. In this special, 2-hour, interactive, web-based workshop, Blueliner CEO, Arman Rousta will lead you step by step through building an accurate ROI plan.

At the end of this workshop, you will have the knowledge to properly determine the actual value in any investment effort. Attendees will be guided through the process of formulating this strategy, mapping out costs, planning expenditures, and be able to apply to it any investment they’re contemplating. Attendees will also receive a copy of Rousta’s tested ROI template to easily guide their future investments.

Registration for This Event is Now Closed

Thank You for Attending!

Did you now that 5 billion text messages are exchanged each day? How about the fact that there are about 80 million mobile web users?

With 1 out of every 5 phone purchases today smart phones, mobile devices are on schedule to be responsible for 10% of all web traffic by 2012. With mobile, we have entered a new generation of truly being connected to the digital world at all times. The possibilities of advertising and marketing have grown tremendously. Social programs like Foursquare have made it possible to not only gather an immense amount of data and lock into a target demographic, but to directly communicate and incentive them. Many companies have already taken advantage of this.

Tune in to a special presentation by Blueliner CEO, Arman Rousta, as he takes you through the advances in digital technology, what we can expect in the future, and how we can use it all to usher in a brand new era of digital advertising.

Registration for this Event is Closed

Thank You for Attending!

Social Media Marketing and Search Engine Optimization are 2 of the “7 Pillars of Digital Strategy”. They are also arguably the most important. Many companies have built entire marketing strategies based solely on the establishment and maintenance of these 2 pillars.

Social Media Marketing promises remain significant for the years to come. It’s instant communication, and now available at the pockets of millions of consumers. It allows for a direct dialogue unlike anything businesses had the ability to practice on a mass level in the past. Retention, Lead Generation, Reputation Management, the possibilities are endless.

SEO is by far the most desired Pillar. It is the difference between coming up on the 1st page of a Google search and the 28th. Every website needs to be optimized for specific keywords to be found on the internet. With search engines always changing, getting smarter, SEO is also changing and getting smarter. At Blueliner, we take pride in our great SEO work.

Blueliner invites you to an online presentation to learn about setting up marketing plans and best practices for tackling these essential pillars.

When: Thursday May 19th @ 2pm EST

Where: Online Web Conference

Cost: Free

Registration for this Event is now Closed

THANK YOU FOR ATTENDING!

Anar Studios (a Blueliner Company) – a full-fledged production house in Jersey City presents:

THE MCNY’S 2ND ANNUAL SHORT FILM FESTIVAL

Telling Stories – Shaping Dreams” is the theme for this year’s event, which includes a moderated movie industry panel and a filmmakers roundtable on April 7^th, followed by the screening of the selected short films on April 8^th. both days from 6-9pm.

The Festival will be held in the MCNY Conference Center, 431 Canal Street, 11th Floor, New York, NY 10013 on the corner of Canal and Varick Streets.

Great people like Nefertiti Strong, Roslyn Patterson, Bernard H. Jackson III ( the ex-lawyer of Michael Jackson) and many more will join the MCNY’s 2nd Annual Short Film Festival.

There are several benefits to participating depending on who you are:

●      As a student you will receive hands on training in project management as well as connect with leading professionals in the film industry.

●      As a filmmaker your short film will be screened at a New York film festival, and you will have the opportunity to meet industry insiders as well as network with a community of artists and film enthusiasts.

●      As a judge or panelist it is an opportunity to share hard earned knowledge to an excited audience.

●      As an audience member you will get to network and meet professionals in the film, business and media industries, as well as see amazing short films from some of the most talented rising artist from around the world.

If you have questions about the event, your film, or anything else you can contact our executive producer of the event George Kevin Jordan at gkjwriter72@gmail.com.  Please put MCNY short film festival in the subject line and allow at least 24 hours for a proper response.

The film festival is sponsored by Metropolitan College of New York and a number of media, marketing and Fortune 500 companies including: Blueliner Marketing, Anar Studios, NeoBlackCinema.com, Kraft Foods, and TheFutureForward.net

The film festival needed to be promoted, so that Anar Studios set up a professional photo shoot in oder to create brand awarness for this film festival.

Almost 250 breath-taking photos are waiting on www.flickr.com/photos/anarstudios to be discovered….

RSVP on the official page of the event: http://www.facebook.com/home.php#!/event.php?eid=2109658922161

In this time of incredibly rapid change, forecasting is key to providing strategic direction so companies can adapt and adjust to the transitions confronting them today and in the years and decades ahead. By using forecast information intelligently, top management can best take advantage of current forces and trends. The Shift Age Trend Report by David Houle is a semi-annual briefing on the social, economic, cultural, scientific, and technological trends that are shaping our world.

Blueliner Marketing is honored to have futurist David Houle as a co-presenter for the Digital Forecast Webinar. David is a futurist, strategist, and speaker. He has always been slightly ahead the curve. Houle spent more than 20 years in media and entertainment. He has worked at NBC, CBS and was part of the senior executive team that launched MTV, Nickelodeon, VH1 and CNN Headline News. David Houle is regarded as an emerging, influential voice of future thought. Houle is consistently ranked as one of the top futurists and futurist keynote speakers on the major search engines. He has keynoted numerous conferences across the country and has been invited to speak at corporate management retreats.

Houle will be joined by Blueliner CEO, Arman Rousta. Houle describes Rousta as “one of the most plugged in people in the interactive space and is someone I turn to for intelligent discussions about digital trends and marketing”. Arman Rousta is a contributor to Digital Forecast, providing insight into the digital future.

Join us for this highly interactive webinar featuring Blueliner CEO, Arman Rousta and futurist David Houle.

When: Thursday June 2nd @ 2pm EST

Where: Online Web Conference

Cost: Free

Registration for this Event is now closed

Thank you for Attending

Launching a successful digital campaign requires a lot of work. Businesses tend to only allocate time to the strategy, setup, and implementation stages. Many forget to designate the necessary time to the maintenance. A good digital strategy includes maintenance, monitoring, and improving.

Monitoring your company’s Analytics is key to driving a successful ROI. It’s important to determine measurable objectives and track the results of your online and offline initiatives. Campaigns could be tracked for ROI on referring sites, keywords, conversion rates, user behavior data, organic vs. paid results and much more. Analytics will lend insight into positive and negative effects of campaign specifics, allowing you to recognize key issues as they are happening and make the necessary positive adjustments.

Customer Relationship Management is also a vital part of a business’ maintenance. While overwhelming at times, a customer that you have not maintained some form of communication with will probably not be your customer again. Blueliner utilizes some of the most advanced methods and tools to organize your company’s CRM efforts. Join us for a one hour, interactive, and educational feature and learn how the 7 Pillars best business practices can help your company reach its short and long term potential.

When: Wednesday June 15th @ 2pm EST

Where: Online Web Conference

Cost: Free

Registration for this Event is now Closed.

Thank You For Attending!

Web sites are no longer just a representation of a business or service online. A web site now, is the starting point for many customers. A good website will accent the strengths or your business. A great website will work further develop your company’s image and brand. A website can no longer be viewed simply a representation of your business, but an extension of it. For millions of people, it will be the only part of your business they have an opportunity to see, so you better make it good! Setting yourself apart from the crowd is tricky. Graphics, colors, structure, and overall user experience is a big part of it. Bad user experience can be the loss in hundreds of thousands of dollars in potential revenue.

The team here at Blueliner have developed hundreds of web sites over the years. We invite you to a special opportunity to hear from an industry insider’s point of view on what make’s a good website, and what makes a great website. Weather you’re redesigning, starting from scratch, need some fresh ideas, or just want to see what’s out there, this is a great presentation for you. Blueliner CEO, Arman Rousta will break down best practices in web design. He will be highlighting some examples that not only look good, but function effectively and tell you why.

Registration from this Event is now closed

Thank You to all that Attended this presentation!

Launching a successful digital campaign requires a lot of work. Businesses tend to only allocate time to the strategy, setup, and implementation stages. Many forget to designate the necessary time to the maintenance. A good digital strategy includes maintenance, monitoring, and improving.

Monitoring your company’s Analytics is key to driving a successful ROI. It’s important to determine measurable objectives and track the results of your online and offline initiatives. Campaigns could be tracked for ROI on referring sites, keywords, conversion rates, user behavior data, organic vs. paid results and much more. Analytics will lend insight into positive and negative effects of campaign specifics, allowing you to recognize key issues as they are happening and make the necessary positive adjustments.

Customer Relationship Management is also a vital part of a business’ maintenance. While overwhelming at times, a customer that you have not maintained some form of communication with will probably not be your customer again. Blueliner utilizes some of the most advanced methods and tools to organize your company’s CRM efforts. Join us for a one hour, interactive, and educational feature and learn how the 7 Pillars best business practices can help your company reach its short and long term potential.

Registration for this Event is Now Closed

Thank You for Attending!

Did you now that 5 billion text messages are exchanged each day? How about the fact that there are about 80 million mobile web users?

With 1 out of every 5 phone purchases today smart phones, mobile devices are on schedule to be responsible for 10% of all web traffic by 2012. With mobile, we have entered a new generation of truly being connected to the digital world at all times. The possibilities of advertising and marketing have grown tremendously. Social programs like Foursquare have made it possible to not only gather an immense amount of data and lock into a target demographic, but to directly communicate and incentive them. Many companies have already taken advantage of this.

Tune in to a special presentation by Blueliner’s Digital Marketing Manager, Chris Walbert as he takes you through the advances in digital technology, and what we can expect in the future, and how we can use it all to usher in a brand new era of digital advertising.

Registration for this Event is now Closed

Thank You for Attending!

Blueliner’s success as a digital marketing and strategy agency is partly credited to their “World is Flat” business model. This model provides 24/7 implementation and ROI-centric Internet marketing methodologies. With offices already in New York, India, Bangladesh, and consultants in Macedonia, Vietnam, Mexico, and more, Blueliner has become a world-wide success and a model for all businesses looking to expand overseas. The opportunity to bring Internet-based products to India has never been better.

Join us for a highly interactive webinar which will explore the issues and challenges for brands looking to penetrate the Indian market, and on making your business more efficient and cost-effective. Blueliner CEO, Arman Rousta will broadcast live from Blueliner’s Indian offices, and share his experiences on assessing the market potential, budget allocation, determining the media mix and analyzing the results through real life case studies.

Registration for this event is now closed.

Thank you to those that attended!