New York - Blueliner Marketing, an interactive marketing agency, is pleased to announce the expansion of their offshore office in Bangladesh. These additions are made to a team whose ability to learn new techniques in innovative fields has already made it a classic example of global business model.
Since its creation in 2003, Blueliner has leveraged offshore outsourcing in creative ways to lower costs for clients. Offshore work was originally sent to India, hailed as the prime market for top quality, highly educated programmers and technical support staff, and then later expanded with an additional office in Bangladesh in July of 2005.
Bangladesh is a rising star in the international economy whose government has focused development efforts over the past 10 years on a country-wide ICT infrastructure that has resulted in widespread access to many of the same training materials and open source software available in the US.
From the beginning, the Bangladesh team has been a tremendous asset to the company. Reduced competition for workers in Bangladesh allowed Blueliner to get team members with top quality education, superior English language skills, and excellent work ethic at a cost clients can afford.
“Our team in Bangladesh has performed at an increasingly higher-level since we started there in 2005,” says Arman Rousta, CEO of Blueliner. “Overcoming the cultural and time barriers was made possible by our U.S. management team’s willingness to travel to Bangladesh and train staff, as well as everyone’s flexibility to work ‘weird’ hours.”
The team has exceeded expectations since it was started, topping expansion goals to bring the entire offshore team to 14 employees in the fourth quarter of 2007, and has reshaped traditional thought about what to expect from an offshore team in several ways.
For one thing, a culture of independent learning in Bangladesh, which emphasizes open source rather than proprietary software, has resulted in a team highly knowledgeable at manipulating the open source programs, which Blueliner favors for its internal operations and clients because of better flexibility and lower cost.
The enthusiasm of the Bangladesh team has also allowed the Blueliner corporate office to develop a unique offshore training program that goes beyond website design and software development, into the realm of internet marketing, corporate branding and social media. In essence, this diffusion of labor, allowing creative and technical jobs to be done overseas, sets apart Blueliner’s offshore business model and re-establishes its reputation as an innovator.
About Blueliner Marketing
Blueliner Marketing is a full-service marketing agency specializing in internet marketing, social media and offshore outsourcing. With offices in New York, India, Bangladesh, and China, Blueliner follows “The World is Flat” business model of efficient implementation, providing high-level website design and development services at competitive rates.
To learn more, visit www.Blueliner NY.com
