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Blueliner Welcomes Global Advertising Strategies as a Partner
January 19, 2010
Blueliner closed out a stellar year on a high note in Q4-2009 by selling a 41% ownership stake to Global Advertising Strategies, an international full-service marketing and advertising firm with headquarters in New York and offices in several European countries. Global is an award winning agency that has a strong reputation in the multicultural marketing space, with high-end clients like Lufthansa and DirecTV. As part of the integration, Blueliner moved into a high-tech office space at 55 Broad Street in the Financial District, with Global as its co-tenant. Both brands and staffs will retain their independence, although they will be working closely together to complement one another’s skill sets, maximize campaign strategies and bring more integrated solutions to both Blueliner and Global clients. In essence, Blueliner now becomes the de facto interactive division for Global and its clients.
Arman Rousta, CEO, Blueliner and Givi Topchishvili, CEO, Global Advertising Services
“Blueliner and Global will complement each other’s current client offerings in ways key to the growth of both companies. We are looking forward to the synergy created in this fusion of expertise and capabilities, across creative, technical and marketing disciplines,” says Arman Rousta, CEO.
“This investment increases Global’s ability to offer additional and more cost-effective digital solutions to our clients,” stated Givi Topchishvili, President & CEO of Global Advertising Strategies. “Blueliner’s advanced digital technologies, and our companies’ combined global presence will help us to further grow our interactive practice worldwide.”
This partnership will lead to more web marketing and development opportunities for Blueliner, which is now in its seventh year of operations. The growth phase is supported by new additions to the management team, that will be formally announced over the coming weeks.
Through this investment deal, Rousta retains majority ownership in the company and remains on board as the CEO. Meanwhile, Global represents a strategically talented and financially stable partner at the table, which will fuel Blueliner’s growth as one of the top interactive agencies in New York.
