Morningside is a leading agency for worldwide translators and legal professionals. When the project initially began, Morningside had a website resembling a small paper brochure. The corporate culture also reflects a rather humble ethos and emphasizes their personable relationships with clients. The agency, however, is a proud member of many large associations and an international corporate sponsor of industry events. The website did not properly convey their rich portfolio of services ranging from translation, interpretation, and transcription.

Dali Singh and Adam Mustafa were the project manager and creative director for Blueliner.  They worked with the Morningside executives to redevelop the brand and optimize its potential for internet traffic revenue.  Blueliner’s specialization in Web 2.0 and the 7 Pillars of Marketing brought major improvements.  First, the logo was adjusted to reflect their mission of global reach and expertise in translations and legal services.  Blueliner also used bold, crisp photos, and color variation along with wider layouts in order to stimulate consumer interest.

Morningside also wanted to target new clients on the web.  In the past, their strategic model was predominantly cold telemarketing.  Blueliner implemented their SEO methodology with the guidance of a lead copywriter to improve their search potential on the major engines.  The information scope was expanded from 10 to 80 web pages, generating higher ROI metrics.  A social media panel was also installed on the website to update clients on news within and outside the agency on a real-time basis with links to Facebook, Twitter, and LinkedIn.  Experience the new website here.

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