Over three years of product development, 1,000+ pages of specifications and countless man hours later…That is what is has taken to relaunch 401kid.com and its flagship product, ESP Wizard Version 2.0. Blueliner’s Bangladesh team has been a key component in the web development process. The new 401kid.com is rich with social media features, including podcasts, polls, forums and a blog. For the first time, 401kid.com has advertising, which comes in the form of non-intrusive Google Adsense ads.

With the long-awaited launch, just in time for Back to School 2007, ESP Wizard now boasts a fully automated college savings platform, with up-to-date 529 plan fund information from Morningstar and 401kid’s own proprietary 529 ranking algorithm.  Blueliner’s IT know-how enabled the application of such a sophisticated, statistical methodology.  Behind the complexity lies the aim of simplifying the often stressful education planning process for families.

The next step is an aggressive PR and marketing campaign, which will also be handled by Blueliner in the Fall of 2007.

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