Cayman Islands Department of Tourism

Web Strategy
Cayman Islands Department of Tourism


Traffic numbers weren’t the client’s sole focus, and the ultimate goal remains bringing people to island. Blueliner had to identify targets more likely to convert in a saturated market.


Because short tail search trends were so dependent on the allocation of yearly media spend, Blueliner was tasked with a solution for sustainable, targeted traffic. Blueliner researched the niche categories the brand was found in organically. In what segment did users regularly discuss the Cayman Islands as a point of interest and was there a steady stream of content and interest online in this cross section to justify optimizing the site organically for it? Blueliner identified the client’s two main segments.