|Abdul Fattah Ismail|
In a morning headline from the Journal, federal prosecutors in New Jersey are probing about smartphone applications obtaining personal information from users without proper disclosure. The case bears following for several reasons. As the investigation draws on, legal experts will wonder if the result brings civil or criminal charges. The prosecutors are seeking whether application developers violated the Computer Fraud and Abuse Act. The legislation was designed to protect citizens from unsolicited information gathering. Marketers should pay close attention to this story for several reasons.
As I’ve reported on this page, the marketplace pits Apple’s proprietary software standards with Android’s open source platform. Web developers have created programs for both companies. Marketers also are aggressively investigating through industry associations on scaling personal information. Facebook’s spread into a personal hub of digital content factors into the equation. Certain renowned companies have been subpoenaed, as you will see in a video installation below. In the same vein, consumers must read firewall disclosures very carefully before accepting allowance of certain applications. The source should appear credible in your mind before making the decision. Identity theft is a terrible thing to experience. I’ve been a victim, and would prefer to not experience it again.