youtube
Linkedin
twitter
Facebook
Weekly Blueliner NewsminerSeptember 3, 2010 – 8:17 pm |
 Abdul Fattah Ismail |
|||
Good evening, everyone. We once again start with the Weekly Blueliner Newsminer.
1. Apple Relaunches A Campaign For Internet Television
This week, Apple launched a lower price point for its internet television console that starts at $99. The upgraded service will allow streaming of content rented through iTunes and Netflix. Amazon, the online retail superstore, also offered a similar package, except certain television shows are priced at 99¢. What does this all mean for advertisers? On the surface, the market for internet television is still in development. Networks do not want to undercut their relationships with cable service providers. Some networks also carry film studios and worry about a conflict of interest. Actualized profits from online advertising for programming are also nebulous. Therefore, many major networks, while open to the development of internet television, do not want to bite a hand that feeds them. Tune in.
2. Samsung Steps In With The Galaxy Tablet
Samsung releases the Galaxy Tab yesterday to a crowd of reporters in Seoul. The Galaxy Tab aims to enter the tablet market with visions of not only competing with the iPad, but also to recoup lost market share in the smartphone industry. Currently, the electronics giant is in dialogue to sell the device through its stable of mobile carriers, debuting in Italy next month before heading stateside. Android 2.2 will be the software platform, making it a boon for Droid consumers and small businesses that utilize Google Applications. Like the internet television market, mobile advertising continues to shape itself amidst the issues over net neutrality. Pay per click advertisers will have a new audience to demonstrate innovate Flash campaigns with the Tab, and a camera is featured on both sides of the device. According to the newsbrief, the device needs a proprietary device to connect with a PC. If a customer is already synched with Google Applications, this will hardly pose a problem. At a cheaper price point, the Tab could develop a respectable base. Tablets keep coming.
3. The Next Oxford Dictionary Could Be Published For Online. Only.
This report from Mashable about the publication of Oxford’s next dictionary volumes is hardly surprising, with the nascent rise of mobile devices. The venerable British publisher will not develop the volumes for another decade, which should then have a clearer marketplace for mobile devices in which advertisers have price points for platforms. It is also too simple to lament the passing of a household staple in a tangible form, where the obtuse linguistics of certain literature clarify themselves with a leaden turn of slight pages. I feel that developing products for a new demographic to appreciate is the proper method in this case. Mobile applications are a starting point, strengthened with a push towards millennials in segmented strategies to demonstrate the value of a dictionary when understanding human language. Oxford is moving forward with the era, and I commend their vision.
4. AOL Renews Search Partnership With Google
The digital industry felt that Microsoft would be a strong bidder for AOL, especially after cementing their partnership with Yahoo last week. Officials from the firm, however, felt that AOL’s shaky stock price was a deterrent and passed on a bid. AOL and Google aim to revitalize the internet service provider’s price quote with expansion of mobile search capability and video streaming through the YouTube portal. AOL traditionally has been a solid source of pay-per-click advertising and conversions due to its inception as a dial-up business, where subscribers needed to go through ads to experience video or Flash interaction. It’s a steady deal for Google, and a vital shot for AOL.
5. Japanese Billboards See You First
NEC, based in Tokyo, is using cellphone technology to sense the viewership at electronic displays. I noticed a recent electronic billboard on Wall Street, but it’s unclear whether this technology was installed for that particular screen. According to this press release, the images collected will be used for marketing strategies and not stored into a permanent database. I hardly believe this, for the simple reason that no regulatory board exists to monitor those actions. Therefore, if they are able to use the images for future campaigns, it would behoove them to use these collections for trend reports and other analysis. Not unlike geolocation, privacy issues will surface on a major level. QR codes are also another link to visual advertising, used to promote exclusive savings and content. The codes are gaining traction in the West, and getting bigger in Japan. Hmmm..
That’s the Blue News this Friday. For those observing Labor Day this weekend, safe times and travels.
One Response to “Weekly Blueliner Newsminer”
Looks like iPad’s competitor list is growing up. Lot of companies are using Android OS to make devices similar to iPad. I’ll be more happy if Android based tablets over perform iPad
By Mahbub on Sep 6, 2010