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Weekly Blueliner NewsminerNovember 5, 2010 – 2:28 pm |
 Abdul Fattah Ismail |
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Good afternoon, everyone. We have another edition of the Weekly Blueliner Newsminer. Let’s begin.
1. Microsoft Kinect Launches Nationwide
The Kinect was released yesterday by Microsoft, and it aims to promote a whole new interactive experience where entertainment and communication merge to free consumers from gadgetry. I spoke yesterday in more detail about the product, which can be found in the title. Microsoft has been aggressive in promoting their new products on several channels, through social media and e-commerce stores such as Amazon. As the holiday season approaches, we’ll see the effectiveness of their efforts.
Blekko is a new beta search engine that aims to reduce spam content in your search list by using the slashtag. I discussed the search engine in greater detail this week, and although the premise is good, I feel like it is more of a specialized engine for digital professionals. In order to segment your searches properly, one must create their own slashtag by linking it to a specific URL, which seems to counter the current search trends which are running algorithms for consumers to interact less e.g. Google Instant. I am not sure that the average person is interested in taking those steps to have a deeply personalized search. One must also be careful of making sure that their slashtag is public or private. After you designate the tag public, it is permanent. Beta sites always have funky glitches to be mindful, so it will be interesting to see their future development.
3. H&M Launches Lanvin Collection Online
This week, the new collaboration between H&M and the French house Lanvin set the blogosphere on fire. H&M has done these collaborations the last few Novembers to spur foot traffic and generate visibility for haute couture designers. For Lanvin, they are using a higher price point for the collection pieces, which will improve profit margins but may decrease unit sales. If unit sales beat expectations, then a good earnings report should surface come early 2011. This time, H&M opened the lookbook to its fans with a vivid display of the collection in a dollhouse setting. The website design is a tour de force of Flash, although the subject headings on the top right and left margins blend in with the color scheme and overlap messily. H&M does not run an e-commerce store online in the States, but word is that will change in the near future.
4. Privacy Breach Tops Google Index List
Google is guilty of crossing the line of personal data collection from wireless networks. The cars that Google uses to catch Street View footage collected data from sources such as emails, usernames, passwords, and the like. The FTC made a ruling that Google should halt the campaign immediately, but Google has yet to formally comply in public and private.
These incidents are appearing in the headlines constantly as consumers uses several channels to collect information on goods and services. Technological firms are trying to keep up with one another in this race to tailor their online advertising campaigns, which will increase traffic, reset PPC rates, and so forth. Google may have taken a clandestine methodology in its acquisition of personal data. Now, the search giant gets subject to further blockage in the European market, which has not been welcoming to the penetration of Google’s local strategy. Be careful what you type for.
5. Facebook Deals A Hand to Places
Facebook added further segmentation to its burgeoning application, Places. The new “Deals” feature looks to align corporate entities with consumers that are purveyors of their products. Gap started a promotion of giving away 10,000 pairs of free denim for those who check in with their iPhone or Android smartphone. Currently, the four types of deals include these subjects: Individual, Friend, Loyalty, and Charity. Facebook executives are seeking future partnerships that will manifest themselves into more chances over time. At the moment, deals can be found with Chipotle, McDonalds, and 24 Hour Fitness. For iPhone users, a quick refresh enables you to score by location, location, location.
That’s the Blue news this week. See you next time.
One Response to “Weekly Blueliner Newsminer”
Google says it has three million customers that are used to generate a turnover of about $37bn and I cannot argue with how much revenue Google may get from Amazon or Ebay but I have to take exception when it comes to the number of customers as being as high as three millions.
Currently I am working on a project that monitors a few hundred thousand parked domain / Cyber squatters that all use Google for adverts on these parked domains and some of these domains are giving out viruses that click the PPC/CPC links that lead back to Google-Lead-Services and Google’s Double-Click and I record the Url of each target site of from Google advert in a database and to be honest I was expecting to see a couple of million records but I am struggling to find even 100k individual Urls and domain names and I have been using IP-Address based everywhere from India to the USA since Google’s results are location specific.
Bottom line is Google is not sharing all the adverts from these 3m customers across the board so I need to go more direct or something very strange is going on and I cannot put my finger on it so maybe someone here can advise me as to where I maybe going wrong with my calculations.
By Andy on Mar 5, 2012