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Best practices, training and innovations in Digital Strategy.

Weekly Blueliner Newsminer

October 22, 2010 – 4:42 pm
Abdul Fattah Ismail

1.  Networks Not Googling For TV

In an early strike, television rivals, set with websites that spool their programming such as Hulu, are balking to offer the same liberty for Google’s nascent television module.  Seeing the cannibalization of music from Google’s legendary search algorithms, networks are smart to hold onto their valued assets until an appropriate structure of online advertising can be developed.  Google in turn has asked network televisions to do a quality search engine optimization to ferret out piracy sites.  They have also offered to do an automatic deletion of unauthorized results.  The model is still in construction, so return to your regularly scheduled program.

2.  An Acid Tablet Market

Apple CEO Steve Jobs ripped the tablet competition earlier this week, saying that smaller models are not capable of creating good mobile applications. In his words, the 7-inch tablet is “DOA.  Dead On Arrival.”  Other people aren’t so sure, thinking that everyone could find a niche for their device.  It’s clear that Jobs is feeling some heat from Android’s burgeoning rise in the mobile sector for both smartphones and hardware.  The MacBook Air was released this week with a new Mac App store that lists guidelines for development.  Earlier this year, that move would have been unthinkable.  The tablet competition is interesting right now.

3.  HP Releases The Slate, at $800

After a lot of press snippets and some kinks ironed out, H-P releases its own tablet, The Slate.  As mentioned earlier, the consumer demand is unclear, but HP will give it a shot.  The device runs on a Windows 7 platform and has a USB Port with a megapixel camera.  Here’s a longer write-up on Endgaget with a short video.  Check there for a future recap.

4.  China Launches Own Map Service

As Google still fights for its web marketing presence in the People’s Republic, Map World was released for the populance by The State Bureau of Surveying and Mapping. The website is quite rudimentary, looking like it was created back in 1999. It promises to possess millions of topographic images taken via satellite of the global parameters.  Google Earth does this scanning in milliseconds.  I don’t know who is playing who here, but Google Earth is still the champion of online map surveillance.

5.  USPS Plans To Appeal Price Increase Rejection

The USPS, in response to a ruling made on September 30 by the Postal Regulatory Commission, is not leaving their demand for an exigent price increase to grow cold.  After the USPS files with the Court of Appeals, then other parties can make their case for either side.  Direct marketers have already sides with the Postal Regulatory Commission, claiming that the law was interpreted correctly regarding the ability to set postage pricing under extraordinary circumstances.  This ruling could be crucial for philanthropic organizations that depend on direct marketing to engage loyal donorbases.  A continuing shift to e-mail marketing could be in the cards if the ruling is overturned.

That’s the Blue News.  Have a good weekend.

   

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