Two weeks ago, Blueliner relaunched FullyAliveLeadership.com, the website for a very special leadership speaker and employee engagement consultant, Jack Altschuler. I have had the pleasure of sitting in on Jack’s half-day workshop, where he covers the 11 FAL (Fully Alive Leadership) Principles – it was truly inspiring, giving me plenty to not only think about, but to take “home” to my own business. As Jack’s marketing team, Blueliner’s job is to make sure that the inspiring message which Jack delivers in person comes across on all of his marketing channels, including his website and social networks. Frankly, this wasn’t happening before Blueliner came on board. The web presence was “mediocre” at best, although Jack’s content was (and is) fantastic; it just didn’t have the right framing and brand strength.
Below are two quick snapshots of the new, Blueliner-designed home page – (1) top half (Above the Fold), and (2) bottom half (Below the Fold) – with a few arrow markups from me, highlighting key UX (User Experience) points of focus during the website redesign process. I encourage you to also visit this leadership development website itself, to get a feel for the whole site navigation, as well as to enjoy some inspiring content, from a top expert in the field!
Bottom of Home Page [Below the Fold]
As always, Jack’s Blueliner Project Team will be closely monitoring Fully Alive’s Web Analytics (Google Analytics and Clicktale being the primary tools), to see how the new website influences the user experience, as well as Search Engines. The old site was on an outdated and code-heavy CMS, so we went for a WordPress install here, while bringing Jack’s email and MX records to Google Apps (Gmail), and newsletter subscriber database to Mailchimp. On a side note, that seems to be a popular combination these days – WordPress + Google Apps + Mailchimp.