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CASE STUDIES: Fully Alive Leadership {Web Design Revamp}August 20, 2012 – 2:21 pm |
 Arman Rousta |
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Two weeks ago, Blueliner relaunched FullyAliveLeadership.com, the website for a very special leadership speaker and employee engagement consultant, Jack Altschuler. I have had the pleasure of sitting in on Jack’s half-day workshop, where he covers the 11 FAL (Fully Alive Leadership) Principles – it was truly inspiring, giving me plenty to not only think about, but to take “home” to my own business. As Jack’s marketing team, Blueliner’s job is to make sure that the inspiring message which Jack delivers in person comes across on all of his marketing channels, including his website and social networks. Frankly, this wasn’t happening before Blueliner came on board. The web presence was “mediocre” at best, although Jack’s content was (and is) fantastic; it just didn’t have the right framing and brand strength.
Below are two quick snapshots of the new, Blueliner-designed home page – (1) top half (Above the Fold), and (2) bottom half (Below the Fold) – with a few arrow markups from me, highlighting key UX (User Experience) points of focus during the website redesign process. I encourage you to also visit this leadership development website itself, to get a feel for the whole site navigation, as well as to enjoy some inspiring content, from a top expert in the field!
Top of Home Page [Above the Fold]
Bottom of Home Page [Below the Fold]
Conclusions
As always, Jack’s Blueliner Project Team will be closely monitoring Fully Alive’s Web Analytics (Google Analytics and Clicktale being the primary tools), to see how the new website influences the user experience, as well as Search Engines. The old site was on an outdated and code-heavy CMS, so we went for a WordPress install here, while bringing Jack’s email and MX records to Google Apps (Gmail), and newsletter subscriber database to Mailchimp. On a side note, that seems to be a popular combination these days – WordPress + Google Apps + Mailchimp.
4 Responses to “CASE STUDIES: Fully Alive Leadership {Web Design Revamp}”
Not really a fan of the below the fold.
By Sent Concepts on Aug 21, 2012
The launching of my new website is way too new to know yet how effective it will be, What is clear is how much more professional it looks, how much easier it is to find content and how much easier it is for visitors to connect with me.
What is important to know is what a pleasure this process was. It was in stark contrast to what happened in creating my first website with a different developer. What a pleasant surprise it was this time that the site was ready to go when they said it would be! Have you ever heard of a web design company actually delivering on time? Amazing.
This was done by a team of count-on, accountable professionals who understand marketing. They went above and beyond to make sure that I’m happy both with the process and the finished product – and I am.
Huge thanks to the Blueliner Marketing team!
By Jack Altschuler on Aug 22, 2012
Thank you Jack. We’re looking forward to seeing what kind of marketing impact the new site has.
All the credit goes to Blueliner’s Dream Team, especially Designer (Adam), PM (Dali), Tech Admin (Arbab) and Digital Marketing Specialist & Trainer (Damjan).
By Arman Rousta on Aug 28, 2012
understood Zarian. with attention spans shrinking, above the fold is key. but the trend towards scrollable pages and infographics cannot be denied. people still (and always will) love a good story, and be willing to progress down the page to follow a good one.
By Arman Rousta on Sep 3, 2012