The 7 Pillars of Digital Marketing Blog

Viralheat Lets You Know It’s Coming August 25, 2010 – 12:33 pm				Abdul Fattah Ismail

Viralheat is a new start-up company based in San Jose that tracks social media networks to help businesses track their campaign progress.  Their new service called Social Trends lets users gain instantaneous access to data and embed web analytics into editorial content.  Several large brands ranging from Oracle, MTV, and Disney are using the service to monitor feedback on brands, support programs, and other services.  The venture represents a more specialized version of Google Analytics, and could prove invaluable over time once social media marketing emerges as a lucrative force in the industry.  On the surface, an overlap of reporting capabilities is a concern

At the moment, corporations are still having difficulty tracking absolute revenue metrics from social media networks.  This tool is a solid first step in not only solving this quandry, but also to better engage with customers on products and services.  Corporations can also enforce quality control over their social media strategies rather than simply relying on an agency to do the heavy lifting.  They can work with a shop that has the specific tools to drive ROI with more cost certainty and aplomb to maximize efficiency.  We will see if Viralheat has an analytics goldmine on their hands.

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Posted by Abdul Fattah Ismail
Posted in blog, Interactive Marketing, Social Media Marketing, Website Analytics | No Comments »
Tags: Blueliner, Blueliner Marketing, internet marketing agency ny, new york social media agency, social media analytics, viralheat social trends, viralheat.com