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The Lucky Machine, Brought To You by UniqloSeptember 10, 2010 – 1:12 pm |
 Abdul Fattah Ismail |
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Uniqlo, the casual fashion label run by Fast Retailing, Inc, has made serious business ventures within the retail sector over the past few years. Back in 2006, they debuted a stateside store in Soho (New York) that is relentlessly filled with tourists and fashion purveyors. Plans are also forming to open a second retail venture on Fifth Avenue in 2011, as customers look to maximize their income without sacrificing style and quality. Patrons rave about their multichannel promotions with labels such as Jilsander and Velvet, using a full range of interactive media. The brand took a new angle with promotions for the opening of their UK online store.
With a reach into social media and Flash, The Lucky Machine is an online pinball game that gives you three balls to gain points, unlocking into exclusive prizes and discounts. You must use your keyboard to control the flippers and smack the ball into bouncing pads. Passing the game around through tweets and likes will gain you more points for future use. Since New York is engaged in Fashion Week right now and London’s time is in two weeks, the company should reap the benefits of this game for quite awhile. I would be curious about their earnings statement come October. Play here…
