|Abdul Fattah Ismail|
South By Southwest has humble roots as a festival of alternative rock located in Austin, Texas. Nowadays, the festival is arguably America’s leading portal of content, ranging from film to contemporary music and technological development. Today is the last one for the interactive sector, but highlights are rising from various news sources.
TED CEO June Cohen held a forum to discuss the social network’s philosophy of openness. This theme pervades to the entrepreneurial community and program developers. At the SXSW Interactive conference, Cohen discussed a new program titled TED Talks, which is an open API for developers to create applications that can be shared in various platforms. According to the source article, she has worked with programmers on making the forum more accessible for users. Some suggestions included skipping introductions and amplifying the content emotion. The goal is to get viewers energized about brainstorming, then putting it into tangible practice. The API should be launched later on this year.
This development is extremely important for more than the visibility of TED’s brand. It also is a call to those parts of the world where online video is inaccessible. The factors come from lack of funding and access to prime technological equipment. Those who are capable of engaging with online video are seeing its power to impact audiences. Video, by nature, engages several of our basic senses despite the language or imagery represented in the stream. TED’s mission of openness places great priority to multilingual translations of video content. Advertisers could leverage this into future endeavors to connect with new marketplaces. Policy and development agencies can develop a more humane understanding of field issues that separate our communities. The impact of online video has boundless potential which in time will be cultivated.
Here are a couple links from last year’s SXSW Interactive Conference where Ms. Cohen discusses her travels.