Internet Marketing Blog

Considering Cognition in Your Interaction Designs

Wednesday, September 3rd, 2008

Last month Gamasutra went into detail about the importance of cognitive interaction design. Last week Mary Brandel wrote in NetworkWorld, "Students from CMU's HCI Institute are much in demand." Knowing how to measure the success of a great interaction design in terms of usability, cognitive facilitation, user adoption rates and ROI could ...

Posted in Interactive Marketing, Online Advertising | 1 Comment »

New Methods for A/B Testing

Monday, July 28th, 2008

Banner ad placements, navigation, or even very specific links above or below the fold can benefit from A/B testing. You want to know if their placement is correct. You need to know that your new feature is visible. These are great reasons for A/B testing. So you write a script ...

Posted in Interactive Marketing, Online Advertising, Website Analytics, Website Design, web development | No Comments »