Tuesday, February 23rd, 2010
One of the most common mistakes people make when starting a search engine pay-per-click (PPC) campaign is to set all or most of their keywords as "broad match". Google describes broad match this way, "With broad match, the Google AdWords system automatically runs your ads on relevant variations of your ...
Posted in Online Advertising, Pay Per Click (PPC), Small Business, search engine marketing | No Comments »
Friday, January 29th, 2010
As an interactive media agency, we bring boundless energy and passion to our clients. Unfortunately, some critics believe that online advertising has serious room for improvement. Heed the words of Phillip W. Sawyer.
The argument
[caption id="attachment_650" align="alignleft" width="100" caption="Phillip W. Sawyer"][/caption]
Posted in Business News, Interactive Marketing, Online Advertising | No Comments »
Wednesday, January 27th, 2010
Little things mean a lot, especially to advertisers. The advertising industry is taking a hard stance against regulators with a new "i" logo that uses demographic and behavioral data to tell consumers what is going on.
The symbol resembles a recycling logo, which would be familiar to consumers. When it's ...
Posted in Business News, Online Advertising, eCommerce | No Comments »
Thursday, January 7th, 2010
I came across this article on iMedia connection.com that discusses the implications of social media for internet marketing strategists. They bring up some interesting tips. One is being wary of sharing a link on a social network that doesn't include a tracking code, which would prevent PageRank from being passed. ...
Posted in 7 Pillars of Internet Marketing, Blog Marketing, Interactive Marketing, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, eCommerce, search engine marketing | 1 Comment »
Tuesday, May 6th, 2008
Enjoy these great online marketing techniques and social marketing tactics by famous movie star - Alec Baldwin!!!
Many would argue that it is the greatest 7 minutes in the history of cinema. It is certainly one of the finest speeches ever documented on film. In the 1992 movie Glengarry Glen Ross, ...
Posted in Online Advertising | 2 Comments »
Thursday, November 29th, 2007
It's made a splash for online merchants across the virtual marketplace, but many still aren't on board. Are you?
For the uninitiated, "Cyber Monday" takes place on the Monday after Thanksgiving. It is the internet retailer's answer to the legendary discounts, high sales volume, and shopping frenzy of ...
Posted in Affiliate Marketing, Interactive Marketing, Online Advertising, Website Design, eCommerce | No Comments »
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