Thursday, March 13th, 2008
"Strike the eye, Seduce the mind”
That phrase, coined by prominent national artist and professor Marc Dennis, is, or should be, the mantra of all marketing related visual materials. While messaging is key in marketing materials in order to generate sales, a strong message will be lost or wasted if it ...
Posted in Graphic Design, Marketing, Online Advertising, Website Design | 1 Comment »
Wednesday, January 23rd, 2008
MySpace and new marketing.
No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Mobile Marketing, Online Advertising, Public Relations, Social Media Marketing, Video Sharing, Website Analytics, World, eCommerce | 2 Comments »
Wednesday, December 12th, 2007
Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...
Posted in Email Marketing, Interactive Marketing, Marketing | No Comments »
Monday, December 10th, 2007
According to a recent Business Week report, the position of Chief Marketing Officer boasts one of the fastest turnover rates of the C-level positions. Although top level management roles at companies often register rapid turnover (CEOs usually make it to 44 months while CFOs and CIOs last an average ...
Posted in Business News, Marketing | No Comments »
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