Friday, March 14th, 2008
What commercial businesses are doing to capitalize on a unique platform
The industry for Facebook applications has exploded since the dramatic moment when Mark Zuckerburg first announced that he would make the programming that supported the popular social network available to programmers (see "Facebook’s FoodFight: A Marketer’s Data Dream Field"). ...
Posted in Interactive Marketing, Marketing, Public Relations, Social Media Marketing | 1 Comment »
Friday, January 11th, 2008
Eavesdropping on the Blogosphere may be the Best Thing your Business ever did
Seductive yet etherial, the voice of the “blogosphere” has been credited with swaying elections, driving success, or slaughtering careers. It is the foundation for Interactive PR, the branch of internet marketing that generates buzz through online media; ...
Posted in Blog Marketing, Business News, Interactive Marketing, Interactive PR, Social Media Marketing | No Comments »
Wednesday, December 12th, 2007
Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...
Posted in Email Marketing, Interactive Marketing, Marketing | No Comments »
Monday, December 3rd, 2007
How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain
Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...
Posted in Affiliate Marketing, Email Marketing, Interactive Marketing, Online Advertising, Social Media Marketing, Website Design | 1 Comment »
Sunday, November 25th, 2007
And Should Marketers Be Willing to Purchase It?
On November 7, Mark Zukerburg made the announcement that marketers have been holding their breath for over the past few weeks. In an effort to garner more ad revenue, Facebook will sell the information displayed on the profiles of over 50 million users ...
Posted in Interactive Marketing, Social Media Marketing | No Comments »
Thursday, November 8th, 2007
Think interactive marketing is only for young companies looking to grow a business? Think again. As bandwidths have increased, e-commerce has exploded, and the average internet consumer has become older and more sophisticated, some of America’s long-established top name designers have adopted the interactive approach to appeal to a broader ...
Posted in Interactive Marketing, Website Design | No Comments »
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