Ending Spam? Why Marketers must care…
Wednesday, December 12th, 2007Thanks to relatively low cost, focused messaging, and a variety of other factors, email is seen by marketers as the second most effective means of engaging potential customers, right behind direct mail. The problem with this idea, however, is that the overwhelming presence of Spam (digital junk mail) in ...
What Internet Marketing Activists Know About Marketing
Monday, December 3rd, 2007How do animal rights activists relate to your interactive marketing plan? Well, they may just have the secret for making your site a smash success in the virtual sector. Let me explain Camille Hankins of Brooklyn, NY, runs an animal rights group, called Win Animal Rights (WAR). The ...

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