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Internet Marketing Blog

Internet Marketing Blog for the Serious Entrepreneur.

E-mail Marketing With Segments

Wednesday, February 24th, 2010

Today's marketing strategies are in an era where synergy of different platforms become more critical than ever due to the various channels and platforms available to the general public.  CMOs and marketing management have used e-mail strategies in the past to convert consumers into customers with aggressive targeting.  Nowadays, a ...

Social and E-mail Symmetry

Thursday, February 4th, 2010

[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption] Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics.  It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...