Social and E-mail Symmetry
Thursday, February 4th, 2010[caption id="attachment_655" align="alignleft" width="300" caption="Office Max Remixed"][/caption] Over the last four years, Office Max has used its ElfYourself campaign to intertwine social media and email marketing campaigns, and drive up their response metrics. It has transformed the company and brand from an bland, impersonal office supplier into a vibrant distributor of ...

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