Thursday, March 11th, 2010
The radio industry has been hit hard over the past two decades. Clear Channel and other conglomerates swallowed up many local affiliates when the FCC relieved government protection in 1996 with The Telecommunications Act. Citizens tuned out, missing the natural, localized serendipity of radio programming. Advertising revenues went down, despite sponsorship ...
Posted in Marketing | No Comments »
Wednesday, March 10th, 2010
In a recent article from Advertising Age, Patrick Sarkissian of Sarkissian Mason, makes an argument that metrics are killing creativity in advertising. He feels that many shops have been overly reliant on improving their data technology rather than trusting their instincts. To quote Shakespeare, I feel that this is much ...
Posted in Business News, Interactive Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, search engine marketing | No Comments »
Friday, March 5th, 2010
As part of the AdVision awards, Global Advertising Strategies organized today's panel, Going Viral, Going Global: Harnessing Social Media. Blueliner CEO Arman Rousta is joined on the panel by moderator Craig Kanalley from Huffington Post, Ed Spiegel of RentMineOnline.com, Scott Cherkin of Travel Ad Network, Daniel Luxemburg from SnapDragon Consultants, and Toby ...
Posted in Business News, Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, Website Analytics, World, search engine marketing | 1 Comment »
Thursday, March 4th, 2010
I started with the Blueliner family back in late October of 2009. I had a strong desire to enter the world of digital media, but little experience. Over time, I have learned some about the peripatetic nature of this industry. The frenetic pace of digital media can be dizzying to ...
Posted in Interactive Marketing, Interactive PR, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Small Business, Social Media Marketing, web development | No Comments »
Thursday, March 4th, 2010
Tonight, Blueliner will join Global Advertising Strategies at The AdVision Awards in Times Square at the legendary B.B. King Blues Club. In its fourth year, the ceremony is an international competition that honors the best advertising in the Russian language. The union is a meeting of the minds seeking to ...
Posted in Interactive Marketing, Marketing, Marketing Agencies, World, search engine marketing | No Comments »
Wednesday, March 3rd, 2010
Web Design is a field in which many enter with little experience. Innovations are made daily by any graphic head with a MacBook Pro, but it takes training to design a website for businesses who need an accessible website for their products and services.
Websites need to be critiqued on a ...
Posted in Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Website Analytics, Website Design, web development | No Comments »
Wednesday, March 3rd, 2010
The Pew Research Center recently examined a new generation termed the Millennials. Their population is approximately 50 million the US, and they have a lot of positive attributes. Confident, self-expressive, liberal, and flexible, Millenials are also history's 'connected' generation, steeped in digital technology and social media. They depend on tweets, ...
Posted in Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising | 1 Comment »
Friday, February 26th, 2010
The rise of social media has allowed for our society to connect in more ways than ever. Connections from the past resurface and develop new identities, and connections from the present bring future promise. Nevertheless, it can be difficult to manage the several profiles that float in cyberspace. The minds ...
Posted in Business News, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The Blueliner family will be the first to vouch for Skype, as it is our source of interoffice communication from mobile to the computer between New York, India, and Bangladesh. It is a perfect fit for our business model in which the world is indeed flat, enabling us to provide ...
Posted in Business News, Marketing, Marketing Agencies, Mobile Applications, Mobile Marketing, Online Advertising, Search Engine Optimization, Social Media Marketing, search engine marketing | 1 Comment »
Thursday, February 25th, 2010
The staff at Blueliner prides itself on delivering quality web design to our clients in all phases. Unfortunately, the process contains pitfalls that derail the process. At times, businesses may concentrate too much on the application and forget to execute the web development necessary for quality design. Sometimes, ...
Posted in Graphic Design, Marketing, Marketing Agencies, Online Advertising, Search Engine Optimization, Small Business, Web 2.0, Website Analytics, Website Design, web development | No Comments »
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