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Internet Traffic to Quadruple by 2014 – Thanks to Online Videos

June 3, 2010 – 5:15 pm

Cisco Systems in its Annual Visual Networking Index Forecast has predicted that Internet Networking Traffic will be quadrupled by 2014, of which online videos will be the primary driver of that growth. Cisco’s report says that 767 exabytes of data (one exabyte is the equivalent of one billion gigabytes) will be transferred online in 2014, and that 91% of consumer traffic will be online video, which will include both traditional web video and video-on-demand provided by television providers.

Between 2009 - 2014According to comScore’s statistics, U.S. Internet users watched 28.1 billion videos in February, with Google Sites ranking as the top video property with 11.9 billion videos, representing 42.5% all videos viewed online. accounted for more than 99% of all videos viewed at the property. Hulu ranked second with 912.5 million videos, or 3.2% of all online videos viewed. Microsoft Sites ranked third with 623 million (2.2%), followed by Yahoo! Sites with 455 million (1.6%) and Turner Network with 318 million (1.1%).

Cisco has developed the Cisco VNI Forecast to estimate future global IP traffic growth. Highlights of current forecast include the following projections:

  • Annual global IP traffic will reach almost three-fourths of a zettabyte (767 exabytes) by 2014. A zettabyte is a trillion gigabytes.
  • The various forms of video (TV, VoD, Internet Video, and P2P) will exceed 91% of global consumer traffic, and global online video will approach 57% of consumer Internet traffic (up from 40% in 2010).
Its always satisfying to know where the consumers are and be able to reach out to them. A great prediction indeed, especially for the internet marketing industry because now marketing agencies can move in the right direction and target customers to drive more traffic to their clients’ websites. Blueliner Marketing produces and distributes online videos for clients and has seen the demand for these services continue to grow. Targeting consumers via online videos has been one of our successful strategies over the years, and this prediction by Cisco means we are on the right track, and it will only encourage our team to do more.

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