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Save Online. Save Offline.July 14, 2010 – 2:11 pm |
 Abdul Fattah Ismail |
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I discovered an article this morning on MediaPost discussing a new category of consumer dubbed “the Xtreme Shopper. According to the piece, a full 31% of the population falls into this category. One could argue that some of this activity results from the global economy’s overall decline, which led a Financial Times columnist to speak of the white elephant in the room.
For our purposes as a marketing source, we’ll scale back to analyzing industry development. I recently wrote about public forum sites such as Yelp fueling local merchant revenues along with e-commerce campaigns. Those merchants with a strong website can offer a campaign with longer reach, tailored to different sectors. Commenters with a deep viral presence tend to possess insider information on promotions and share them with preferred members. If they have a mobile application that tracks your point in space, then everything can escalate for marketers to seek these knowledegable buyers.
A study conducted for the piece had some striking variances. The aforementioned 31% of the population did not have wide income or age discretions. They simply use all the interactive media available to seek the best bargains. Then marketers can assess their shopping habits through data analysis and deliver premium value, knowing that the xtreme shopper demands premium service. All in all, the golden rule must be kept in mind.
