The 7 Pillars of Digital Marketing Blog

Revenue Performance Management, by Lauren Carlson April 11, 2011 – 9:30 am				Abdul Fattah Ismail

Enterprise software is filled with acronyms.  Acronyms are perfect for segmenting content in a hyperactive world.  CRM solutions are one acronym that corporations are using to integrate, review, and execute for the marketplace.  I’ve talked briefly at points about RPM (Revenue Performance Management).  Some would compare the service to marketing automation. Companies like Eloqua want to give it greater clout with software programmers.  Larger corporate entities should look into RPM to amplify their marketing automation standards.  RPM has the potential to align sales metrics and drive strategy in tandem with traditional CRM.  RPM’s mission is to give marketers an opportunity to look through the glass inside away from the noise.

Statistics, however, show that RPM needs more time to mature as an automation solution. My industry colleague Lauren Carlson will discuss the pros and cons of RPM here.

 

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, CRM (Pillar 5), Interactive Marketing, Marketing | No Comments »
Tags: Blueliner Marketing, crm news, digital marketing agency nyc, lauren carlson, marketing automation software guide, new york interactive marketing agency