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Featured in Crain’s New York Business December 17, 2007 – 10:24 pm				Arman Rousta

We are pleased to announce that Blueliner Marketing’s case study in offshore outsourcing work to Bangladesh, as well as quotes from CEO Arman Rousta, have been used as the primary source for a front-page article in Crain’s New York Business, “Outsourcing Moves to Bangladesh”.

The article discusses how Bangladesh is a rising star in the international economy with industrial analysts from Goldman Sachs to Cisco Systems predicting that it has high potential to follow in the successful economic steps of the giant next door – India.

High turnover, rising salaries, and intense competition for talent have made India gradually less attractive to businesses seeking the dramatic cost savings traditionally associated with offshore outsourcing. On the other hand, Bangladesh has a rising population of tech-savvy workers, thanks to investments in IT infrastructure from the European Union, as well as extensive educational opportunities, which are supplemented by Indian educational institutions.

For Blueliner, the Bangladesh team has been a tremendous asset: bringing solid language skills, programming acumen, and tremendous work ethic to the company. The cost savings, as much as 50% over India, as well as quality work is passed onto our clients who appreciate the lower price of Blueliner’s services.

The entire article can be read here on our site or by purchasing a copy of Crain’s New York Business from newsstands this week only.

Posted by Arman Rousta
Posted in blog, Business News, Offshore Outsourcing, Public Relations, Small Business, World | 1 Comment »
Tags: Bangladesh, Crain's New York Business, India, new york, Offshore Outsourcing, Public Relations

Facebook’s FoodFight: A Marketer’s Data Dream Field October 11, 2007 – 4:48 pm				Arman Rousta

So we all know the biggest news in social networking. That’s right, it’s Facebook, the site whose clean design and safety features have made it the fastest growing, if not largest, hot spot on the web. Students love it (professionals too) and with 43 million users posting unprecedented levels of personal information, it’s also a marketer’s data dream field.

There’s a problem, however. Facebook’s safety features, while neutralizing most malicious users, also have made it a nasty chore to gather anything besides a consumer’s name and network information.

The result was a challenge: how could the market’s brightest innovators create a model for gathering data? One young entrepreneur, according to the latest issue of Business 2.0, thinks he’s found the answer. Using Facebook’s open platform for programming design, California’s Seth Goldstein in collaboration with David Gentzel created a series of applications, including Happy Hour, (fluff) Friends, and FoodFight under the startup SocialMedia.

Click the links below to get a glimpse of these popular Facebook applications.

Read the rest of this entry »

Posted by Arman Rousta
Posted in blog, Digital Media, Online PR, Public Relations, Small Business, Social Media Marketing | No Comments »
Tags: facebook, foodfight, social media

Blueliner Interview’s Rod Kurtz, Senior Editor of Inc Magazine October 4, 2007 – 10:00 am				Arman Rousta

For all you entrepreneurs, marketing directors, VPs and public relations professionals that are interested in landing press in one of the most popular magazines in the country, Inc Magazine, check out our latest interview with Rod Kurtz, Senior Editor at Inc.

Rod touches on many important topics including how to pitch effectively, what type of stories the Inc editors are looking for, and much more!

Thanks Rod, for giving us a great interview!

Interview Begins:

Tell us a little about your background.

Well, I started at Inc Magazine as Staff Writer in 2002. A few years later I pursued an opportunity to work as a small business editor for BusinessWeek online. I got a call shortly thereafter to join Inc as senior editor. As senior editor, I oversee daily news coverage, multimedia, and the integration between the print magazine and its online counterpart. Read the rest of this entry »

Posted by Arman Rousta
Posted in blog, Online PR, Public Relations, Small Business | No Comments »
Tags: inc, inc 500, inc 5000, inc magazine, pr, Public Relations, Rob Kurtz, Small Business