That endgame is a more realistic achievement with a professional agency.  The investment can be tailored for your corporate budget.  Certain businesses have staff with the camera equipment to carry out sophisticated campaigns in high-definition video and spread them virally.  In the hands of a production professional, however, the dividends last for a long time.  A good production house will handle the technical aspects of your video demand, from a script to editing.  They can also assist with logo design, distribution, and product positioning.  Your brand equity is guaranteed to strengthen across demographics. Blueliner Marketing has a video production house located right across the Hudson River in Jersey City for small businesses named Anar Studios.  For more information, click here.

An entry on PRNewswire also discusses the benefit of video production. A picture may tell a thousand words, but a video can sell a lifetime of loyalty.

Awakening Value has over 90,000 listeners on VoiceAmerica Talk Radio Network.  It is a forum where dialogue is exchanged between Marti and leading professionals about unlocking human consciousness to achieve end value.  Once this end value is discovered and understood, then individuals can creatively collaborate to use their gifts with technology to achieve greater development. Our societies will see improved governance, and businesses will create goods and services that meet proper human needs.

Those who are interested in hearing the discussion should click here to listen in live at noon.  The podcast is also available on iTunes.

I think that with the continued emergence of tablets into the marketplace, you will see much more creative digital video in development that can be shared across multiple channels.  Third party ad service is a big key in the burgeoning movement of online video advertising.  Third party ad service pushes advertising out to websites and enables the manager to track their performance.  These performances, as we know, are measured through banner ads, interstitials (pop-up ads, full-page ad between sequential content), and paid search listings.

According to eMarketer daily,  video spending will have the highest growth from 5.5% a share in 2010 to 11.3% in 2013.  Brand managers continue to shift their ad budgets online as the hardware market spreads across devices.  This bar chart here illustrates strong movement.  Therefore, brand managers are heeding the transforming of viewing habits to maximize their online advertising revenue.  Television still has strong results for long-term gain.  Nevertheless, a change to online is coming. Professional video spots, please apply.

This Winter, various members of the Blueliner team will lead a series of webinars, giving audiences insight to Blueliner’s award-winning strategy. These hour-long informative sessions will take place twice per month from the comfort of your home or office, with some very special guests providing insight and lending their expertise. The webinars series will cover Blueliner’s 7 Pillars of Digital Strategy, founded by Blueliner CEO, Arman Rousta.

The first of these webinars is set to take place on Thurday January 20th, 2011, and will feature a presentation that has become a favorite of many. Blueliner CEO Arman Rousta will lead you through the top Web Design Trends, where you will discover the difference between a good website, and a great website. A website’s navigation, graphics, and layout could be the difference in hundreds of thousands of dollars of potential revenue. Learn where your company stands and what you can do to improve, guided by the 7 Pillars Approach to web design.

Blueliner will follow with presentations on Social Media strategy, Online Advertising, Outsourcing, Mobile, Analytics, CRM, and more!

Information on upcoming webinars can be found in the Events Section of BluelinerNY.com. Join Blueliner for a free webinar and let their successful web strategies work for you!

These networks will get advertising in the form of sponsorship opportunities shortly. Other live-stream providers such as Ustream and Livestream will offer more content for major concerts and events, such as a recent U2 concert, while Facebook has been livestreaming their product launch conferences.

YouTube’s foray into commercial programming is a positive step for Google, as their new TV service beckons this fall to compete with Apple. They can run several test pilots for certain communities and sell advertising space for prospects of future earnings. Once those pilots pass muster, then they can push them individually into their service as original programming. I feel that the music industry should make a concentrated effort to utilize YouTube’s portal this way in order to attract listeners and persuade purchases, which may include more exclusive content available for streaming.

Weezer is currently doing this through the MusicTuesday channel, and more should follow soon.  On some level, the sector must combat the rampant file sharing, otherwise labels will fall by the wayside even more so than in the present day. Either way, YouTube must remove themselves as the space for random, uncoordinated channels and offer a more professional collection. It could be a first step for strengthening their social media grip from the wealth of Facebook’s personal data.

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The internet is much more than just a channel of communication. In the present scenario, the internet has become the fastest and most convenient way to communicate and to spread the message to the public in a cost effective model. Often called Interactive PR, Online PR or Digital PR, this process is helpful for companies of any size as it is a two-way communication that aims to build better relationships. When compared to the traditional PR, this method helps organizations build reliability with the target audience directly.

VSS data shows that PR spending in the US grew by more than 3% in 2009 to $3.7 billion. Also PR spending in America is predicted to go beyond $8 billion in 2013 with increased usage of corporate blogs and social media.

The important components of Interactive PR include: distributing press releases online with relevant keywords and optimizing for search engine rankings, news wire services, defining a new blogging strategy to engage prospects and customers in conversation about the products or services, effective podcasting, organizing webinars, starting discussions and following up in forums, creating news and events page in the website to cover the old and latest information about the company.

There is a greater demand for Interactive PR services than in previous years and firms of all sizes are looking at the ways they communicate with their prospects and customers. There are companies that do not practice PR on its own and may request help or outsource their needs for Online PR activities. This way they can build an ongoing relationship with the public and the media in a very cost effective manner.

This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.

What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data.

Effective content can be a combination of both verbal and visual information that will have a greater impact among your prospects. Define your content strategy in a manner that can be tracked and results are measured by easy methods which plays an important role when it comes to continuous refining and managing content for future.

There are a variety of vehicles marketers can use to deliver content to prospects which include print and online newsletters, webinars, podcasts, websites, microsites, video portals, mobile content, gaming sites, interactive online forms, email campaigns, blogs and social media. Of all, social media forms a major component of content strategy now and content marketing is replacing certain traditional marketing strategies to achieve results in a cost-effective manner.

Research and survey reports conducted by Junta42 show that now 33% of total marketing budgets are  allocated to content marketing and the main area of focus being mobile and social media. Companies of all size are now taking the help of digital marketing companies to fulfill their content marketing needs.

Blueliner Marketing offers specialized services to clients who need a partner to transform their marketing goals to profitable results. Blueliner creates and administers valuable content marketing strategies to meet client needs and deliver higher ROI.

For more photos, head over here.

- Producer: Aliki Paraschis

- Creative Director: Eric Giovon