The 7 Pillars of Digital Marketing Blog

From Your Video To Your Promo April 20, 2011 – 12:24 pm				Abdul Fattah Ismail

I’ve talked here in several pieces about online video advertising as the current marketing trend.  Businesses with products and services needing to catch the senses consider self-video production often, but with anxiety.  Cisco’s Flip cameras are fine to do simple interviews at events or spotlight a nominal product.  Video is even more compelling when paired with an interactive website that contains strong pixellation, endearing the user to experience several pages.  The alcoholic beverage Desperados does a fabulous job of balancing this standard in their latest campaign.  I’ve actually never seen the beer in public, and am not typically a fan of hybrids.  But their business marketing mix has me intrigued enough to buy it, and that is the endgame of a video strategy.

That endgame is a more realistic achievement with a professional agency.  The investment can be tailored for your corporate budget.  Certain businesses have staff with the camera equipment to carry out sophisticated campaigns in high-definition video and spread them virally.  In the hands of a production professional, however, the dividends last for a long time.  A good production house will handle the technical aspects of your video demand, from a script to editing.  They can also assist with logo design, distribution, and product positioning.  Your brand equity is guaranteed to strengthen across demographics. Blueliner Marketing has a video production house located right across the Hudson River in Jersey City for small businesses named Anar Studios.  For more information, click here.

An entry on PRNewswire also discusses the benefit of video production. A picture may tell a thousand words, but a video can sell a lifetime of loyalty.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Digital Media, Podcast Production, Video Sharing | No Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, Digital Media, eric giovon, new york video production agency, online video advertising

Tune Into Awakening Value At Noon Tomorrow to Hear Arman and David Houle Talk With Marti Spiegelman January 5, 2011 – 5:15 pm				Abdul Fattah Ismail

From noon to 1 p.m. tomorrow,  Awakening Value host Marti Spiegelman will welcome Blueliner CEO Arman Routa along with Futurist David Houle to her radio broadcast.  They will discuss a wide range of topics, from philanthropy and business management along with technology’s influence on human consciousness.

Awakening Value has over 90,000 listeners on VoiceAmerica Talk Radio Network.  It is a forum where dialogue is exchanged between Marti and leading professionals about unlocking human consciousness to achieve end value.  Once this end value is discovered and understood, then individuals can creatively collaborate to use their gifts with technology to achieve greater development. Our societies will see improved governance, and businesses will create goods and services that meet proper human needs.

Those who are interested in hearing the discussion should click here to listen in live at noon.  The podcast is also available on iTunes.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Business News, Podcast Production, Small Business | No Comments »
Tags: arman rousta, awakening value, Blueliner Marketing, david houle futurist, digital marketing agency nyc, marti spiegelman, new york interactive media agency

2011: The Year Of Online Video Advertising? December 15, 2010 – 4:47 pm				Abdul Fattah Ismail

As the year of Mark Zuckerberg soon closes, many advertising executives are moving on to forecast new developments for 2011. One of them involves the movement towards online video advertising.  A lack of data standardization to scale content has been one of the fundamental reasons to hold back video advertising.  Executives say this is necessary to leverage cookie data and optimize for campaigns.  They also want to know if audience buying metrics will rise to acceptable levels.

I think that with the continued emergence of tablets into the marketplace, you will see much more creative digital video in development that can be shared across multiple channels.  Third party ad service is a big key in the burgeoning movement of online video advertising.  Third party ad service pushes advertising out to websites and enables the manager to track their performance.  These performances, as we know, are measured through banner ads, interstitials (pop-up ads, full-page ad between sequential content), and paid search listings.

According to eMarketer daily,  video spending will have the highest growth from 5.5% a share in 2010 to 11.3% in 2013.  Brand managers continue to shift their ad budgets online as the hardware market spreads across devices.  This bar chart here illustrates strong movement.  Therefore, brand managers are heeding the transforming of viewing habits to maximize their online advertising revenue.  Television still has strong results for long-term gain.  Nevertheless, a change to online is coming. Professional video spots, please apply.

Posted by Abdul Fattah Ismail
Posted in blog, Business News, Content Marketing, Digital Media, Marketing, Pay Per Click (PPC), Podcast Production, Small Business, Video Sharing | 3 Comments »
Tags: Blueliner Marketing, digital marketing agency nyc, Digital Media, eMarketing daily, internet marketing ny, mark zuckerberg, new york interactive marketing agency, new york podcast production agency, reelse.com, time person of the year

Free Webinar, Today at 3 P.M., “7 Pillars of Internet Marketing” October 27, 2010 – 12:47 pm				Abdul Fattah Ismail

CEO Arman Rousta will conduct a free webinar this afternoon discussing “The 7 Pillars of Internet Marketing“.  This is the second edition in a Fall Webinar Series that will touch on various topics such as offshore implementation, digital forecasting, website design trends, with surprise guests.  Registration is available at this link along with more information about today’s show.  Enjoy.

Posted by Abdul Fattah Ismail
Posted in 7 Pillars of Digital Marketing, blog, Podcast Production, Video Sharing | No Comments »
Tags: 2010 fall webinar series, 7 Pillars of Marketing, arman rousta, blueliner ceo arman rousta, Blueliner Marketing, digital marketing agency nyc

Blueliner Webinars Return – Winter 2011 October 12, 2010 – 11:12 am				Riyaad

Blueliner Marketing LLC is proud to reintroduce its successful webinar series on Digital Strategy. For years, various members of the Blueliner team have lead webinar discussions on Internet Marketing, SEO Practices, Development, and Strategy for companies world-wide. Blueliner recently brought back its webinar series in Fall 2010 for a few special presentations. Due to an overwhelming demand, Blueliner will bring them back for 2011 as well!

This Winter, various members of the Blueliner team will lead a series of webinars, giving audiences insight to Blueliner’s award-winning strategy. These hour-long informative sessions will take place twice per month from the comfort of your home or office, with some very special guests providing insight and lending their expertise. The webinars series will cover Blueliner’s 7 Pillars of Digital Strategy, founded by Blueliner CEO, Arman Rousta.

The first of these webinars is set to take place on Thurday January 20th, 2011, and will feature a presentation that has become a favorite of many. Blueliner CEO Arman Rousta will lead you through the top Web Design Trends, where you will discover the difference between a good website, and a great website. A website’s navigation, graphics, and layout could be the difference in hundreds of thousands of dollars of potential revenue. Learn where your company stands and what you can do to improve, guided by the 7 Pillars Approach to web design.

Blueliner will follow with presentations on Social Media strategy, Online Advertising, Outsourcing, Mobile, Analytics, CRM, and more!

Information on upcoming webinars can be found in the Events Section of BluelinerNY.com. Join Blueliner for a free webinar and let their successful web strategies work for you!

Posted by Riyaad
Posted in Business News, Interactive Marketing, Latest News, Marketing, News, Podcast Production, Small Business, Video Sharing | No Comments »
Tags: 7 Pillars of Digital Marketing, arman rousta, blueliner webinars 2010, interactive marketing agency nyc, new york podcast production agency, riyaad edoo

Live! On You Tube! Streaming Video! September 14, 2010 – 4:12 pm				Abdul Fattah Ismail

Google Inc. is struggling to gain market share in social media, but they are continuing to make strides with YouTube. Yesterday, according to reports, the search advertiser started a two-day trial of streaming live content through four Web video sites. Some of the networks include Howcast, Next New Networks, Rocketboom and Young Hollywood.

These networks will get advertising in the form of sponsorship opportunities shortly. Other live-stream providers such as Ustream and Livestream will offer more content for major concerts and events, such as a recent U2 concert, while Facebook has been livestreaming their product launch conferences.

YouTube’s foray into commercial programming is a positive step for Google, as their new TV service beckons this fall to compete with Apple. They can run several test pilots for certain communities and sell advertising space for prospects of future earnings. Once those pilots pass muster, then they can push them individually into their service as original programming. I feel that the music industry should make a concentrated effort to utilize YouTube’s portal this way in order to attract listeners and persuade purchases, which may include more exclusive content available for streaming.

Weezer is currently doing this through the MusicTuesday channel, and more should follow soon.  On some level, the sector must combat the rampant file sharing, otherwise labels will fall by the wayside even more so than in the present day. Either way, YouTube must remove themselves as the space for random, uncoordinated channels and offer a more professional collection. It could be a first step for strengthening their social media grip from the wealth of Facebook’s personal data.

Tweet

Posted by Abdul Fattah Ismail
Posted in blog, Content Marketing, Flash, Interactive Marketing, Marketing, Podcast Production, Video Sharing, Website Design | No Comments »
Tags: Blueliner, Blueliner Marketing, Digital Media, video production agency, web advertising, you tube link, you tube livestreams

Interactive PR as part of your Internet Marketing Campaigns June 10, 2010 – 4:13 pm				admin

As we all know, commercial businesses, organizations, not-for-profit associations and other high profile individuals maintain their public images using the well-known field of Public Relations. PR is all about shaping the appropriate message to the public and it involves a lot of functions that include: crisis management, publicity and maintaining a steady relationship with customers, communities, employees, investors, media, government and others with the industry.

The internet is much more than just a channel of communication. In the present scenario, the internet has become the fastest and most convenient way to communicate and to spread the message to the public in a cost effective model. Often called Interactive PR, Online PR or Digital PR, this process is helpful for companies of any size as it is a two-way communication that aims to build better relationships. When compared to the traditional PR, this method helps organizations build reliability with the target audience directly.

VSS data shows that PR spending in the US grew by more than 3% in 2009 to $3.7 billion. Also PR spending in America is predicted to go beyond $8 billion in 2013 with increased usage of corporate blogs and social media.

The important components of Interactive PR include: distributing press releases online with relevant keywords and optimizing for search engine rankings, news wire services, defining a new blogging strategy to engage prospects and customers in conversation about the products or services, effective podcasting, organizing webinars, starting discussions and following up in forums, creating news and events page in the website to cover the old and latest information about the company.

There is a greater demand for Interactive PR services than in previous years and firms of all sizes are looking at the ways they communicate with their prospects and customers. There are companies that do not practice PR on its own and may request help or outsource their needs for Online PR activities. This way they can build an ongoing relationship with the public and the media in a very cost effective manner.

Posted by admin
Posted in 7 Pillars of Digital Marketing, Blog Marketing, Content Marketing, Email Marketing, Interactive Marketing, Marketing, Marketing Agencies, Online PR, Podcast Production, Public Relations, Search Engine Optimization, Small Business, Social Media Marketing, Video Sharing | No Comments »
Tags: Blueliner Marketing, Content Marketing, digital marketing, Digital PR, Mohamed Mohideen, Online PR, Online PR, Online Reputation Management, podcast marketing, Public Relations, Social Media Marketing, Video Sharing

Turning Prospects into Buyers with Content Marketing May 13, 2010 – 12:13 pm				admin

What do most marketers need when they want to attract, acquire and engage customers and potential accounts for their business? Consistently sharing information about their products or services can keep existing customers and the potential ones informed, thus creating a unique brand awareness which can result in increased sales and customer loyalty. In order to do this, you need to create and share informative and valuable content about products and services via different media.

This form of marketing is often referred to as Content Marketing, which is defined as “words and data to create unambiguous content that support meaningful, interactive experiences”, is now evolving as a new discipline. In addition to all your traditional marketing techniques, this form of marketing uses content to achieve higher sales through profitable actions from the customer and prospect sides.

What it takes, is an effective content strategy. Content development, delivery and administration are the three major points that need to be kept in mind when you define content strategy for any marketing plan. Rachel Lovinger explains more about content marketing in her article, Content Strategy – The Philosophy of Data. Read the rest of this entry »

Posted by admin
Posted in 7 Pillars of Digital Marketing, Blog Marketing, Content Marketing, Digital Media, Email Marketing, Interactive Marketing, Marketing, Marketing Agencies, Mobile Marketing, Online PR, Photography, Podcast Production, Public Relations, search engine marketing, Search Engine Optimization, Social Media Marketing, Video Sharing, web development, Website Analytics, Website Design, World | 1 Comment »
Tags: Advertising, Blueliner Marketing, Content Marketing, digital marketing, Mobile Marketing, Mohamed Mohideen, Online PR, social media

Blueliner introduces………………Anar Studios! February 10, 2010 – 3:48 pm				Abdul Fattah Ismail

Anar Studios has been a secret weapon for the Blueliner family over the past few years.  It is a 1,500 square foot space in Jersey City for all of your professional digital photography needs.  We will continually invest in the latest equipment in order to reach the finest imaging standards for our clients.  Our Director of Photography, Eric Giovon, brings a ton of professionalism and insight to the table.  In late 2009, we held a shoot for a client, Vis-a-Vis, at the studio.  Here’s a look at the space:

For more photos, head over here.

Posted by Abdul Fattah Ismail
Posted in Photography, Podcast Production | No Comments »
Tags: Anar Studios, Blueliner, Blueliner Marketing, digital photography, interactive marketing agency, Photography

Blueliner’s Video Production Team Delivers Magic for Vis-a-Vis Cosmetics December 4, 2009 – 2:13 am				Arman Rousta

Blueliner delivered a high-quality, low-cost commercial for Vis-a-Vis Cosmetics.  The shoot’s location was at Anar Studios in Jersey City.

- Producer: Aliki Paraschis

- Creative Director: Eric Giovon

Posted by Arman Rousta
Posted in Interactive Marketing, Podcast Production | No Comments »
Tags: commercial, cosmetics, podcast, video production, vis-a-vis, web video