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Pay Per Call Advertising from SkypeJuly 29, 2010 – 3:14 pm |
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Skype users are able to call, send text messages, or video chat with other Skype users for free. They are charged with a small rate if a user makes a call to land lines or mobile phone numbers from their computers. Skype is growing every day and has over half a billion registered users. Now, Skype introduces a new technique to add revenue with the new pay per call ad unit. This new type of advertising will turn phone numbers into small advertisements to about 560 million users of Skype service.
Click and call advertising service of Skype allows the users to make free calls to participating businesses found on any web page. This allows the advertisers to get easy access to the consumers or prospects. Consumers can also call businesses free of cost using Skype. The advertisements will appear in blue, saying “Free call,” in addition to Skype numbers that appear in gray color. Skype offers this service in association with Marchex, which provides analytics for the services. Advertisers can plan a monthly budget based on the number of calls they would like to pay or they can pay based on the number of calls they receive via Skype.
A phone call is a much more valuable lead than a click on a hyperlink and can result in actual sales since the conversion rate is higher on a call. Users can see the free call button or the advertisements only if the Skype browser plug-in installed. This type of advertising is good for local businesses that don’t sell their products or services via online shopping but can generate good leads.
Donal Albert, General Manager of Skype Americas said, “It is an opportunity to tap into a large community of consumers that are initiating calls from their computers.” Skype generated $550 million revenue in 2008, and its parent company eBay projects $1 billion in revenue by 2011. Skype estimates it currently accounts for 12% of all international call minutes. To find more information on Click & Call Advertising, check out the Skype website by clicking the logo.
