Search results have always been important both for SEO and sales . While the algorithmic formula is kept secret, many search engines are trying to push the “creativity” further.Let’s compare Bing and Google.When someone starts searching for a particular keyword, the results surprise, especially because they are confusing. For instance, the Bing results for author images seem to show exactly as the ones from Google. With one exception: they cannot be called author images,because they get more into subject images (which may be an attribute specific only to Bing search results).Example of authorship image from Google:
This is a picture of Jim Crammer, host of CNBC’s Mad Money and a co-founder and chairman of TheStreet.com. In this case, Google associated my search with his picture and biography.Now moving forward with this analysis, let’s take a look at how Bing proceeds in terms of showing search results.
Both arrows reveal that Nick Goodman’s picture shows he is author of those articles instead of … topic. In the middle of the search results page, instead of Nick’s picture (since he is the founder of the company that is subject of the article), one can notice a picture showing a plane - the cover picture of the article in Forbes Magazine.While constantly trying to improve their search results, engines have the tendency to become more confusing instead of creative. I think the best way to bring improvements to your search results is using clarity and avoiding as much as possible misunderstandings. People get confused very easily, and if they are not particularly interested in a specific topic, and will go further with their readings, (so if they just take a look at the Bing page) they will not understand who Nicholas Woodman is.