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Need Online Security? Call DoubleVerifyJuly 28, 2010 – 4:43 pm |
 Abdul Fattah Ismail |
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Online advertising can bring out the best of creativity or the worst of security, known as click fraud. Facebook is going through this with their privacy issues that surfaced in the spring. Nobody has really stepped up, but DoubleVerify intends to make an effort.
DoubleVerify assist with online merchants, advertisers, publishers, and the like to ensure online accountability. They are looking to build an advertising base so that they can establish credibility within the community. The next step would help ensure that advertising campaigns are being run in good faith and transparent with digital consumers. Digital marketers are still struggling with privacy issues and security breaches online in terms of soliciting relevant data from consumer bases to tailor their campaigns. With new users logging into social media networks daily, click fraud measures can no longer be taken lightly.
One of the biggest issues in click fraud security has been the stealing of ad tags, which allow those said ads to run illegally on malicious websites. Many private entities and China do their diligence to expose spyware on the web, but the fight will be long. For those interested, double your verification here.
