June 8, 2011 – 11:44 am
|| Abdul Fattah Ismail
I’m going to be typing with some thoughts on my time at Internet Week. Follow me as I post live updates.
Keynote Presentation, AOL Stage, 10:00-10:50
10:10: Keynote Speakers Joan Young and Lauren Connell are on the AOL stage discussing the Internet’s relationship with art. Joan Young is a curator with the Guggenheim Museum. Lauren Connell is an executive director of Rhizome.
10:14: The din of the public space is affecting the presentation.
10:15: Discussion of a conceptual art exhibit is interesting. They are talking about whether the tools used to communicate e.g. to Internet blur fiction and reality so much that privacy and intellectual property is compromised. Can physical art maintain its distinctiveness through?
10:20: The influence of video channels has really democratized performance art, exposing musicians to wider audience scales than ever before. As a result, the content generated builds community. Panelists are also discussing the economic distribution model was not being challenged in the art world, which is largely vertical.
10:31: Young feels that artists can create their own valued ecosystems outside of the museum and exhibition structure. The question is now focused on cultural preservation. How does digital democracy affect that exclusivity?
10:45: Panelists discuss Seven on Seven Conference in May, where artists and web programmers work together to develop video content, social media applications, and other innovations. Click here for the results.
Sex, Hair, & Chicken: What Busy Women Want Online, HQ Classroom
11:03: Panel is up, discussing the cyberspace behavior of women. Women research with strong desire to engage and make quick decisions. The title refers to the simplicity of access, maintenance, and delivery of these three objects.
11:10: Childhood allergies, gender, and parenting issues are topics which garner strong online discussion and research. Women are seeking insider advantages when engaging with others through blogs and chat. They look for those who share similar experiences, like buying gifts online for a toddler. Product developments like diapers are even debated vigorously. Celebrity websites are also influencers for mothers seeking solutions to children’s dilemmas. Chelsea’s Clinton’s wedding dress from last year gained several thousands of hits on Style.com, not to mention comments. Who knew?
11:25: Panelists are now discussing the intensity of mothers’ engagement to certain websites is based on the expense of parenting. Liz Gumbinner of CoolMomPicks discusses how IKEA created a product development strategy to design a good based on a called price point. For example, you have $25 and need a summer dress. The proper natural fibers would be sourced to meet that benchmark. Then of course, you post online through your channels and debate. Excellent discussion piece.
11:51: Angela Matusik, iVillage Chief Content Executive, vouches for the printed newsletter as an effective vertical strategy for parents and baby boomers. 40% of their readers respond with purchases. Keep printing, folks!
That’s the morning roll. More to come at noon.