The Sweet Smell of MocoSpace
July 15, 2010 – 4:59 pmMocoSpace is a unique player in the social media landscape. Since they started in 2005, the founders, Justin Siegel and Jamie Hall, fell into a segment base of multicultural users who do not have the capital to purchase broadband service and smartphones. This base primarily uses feature phones, which possess games along with video and social-networking applications. 
The Wall Street Journal’s Digits blog conducted an interview with the two discussing many subtopics within the mobile communication industry. They brought up several interesting points in the segment. One of them involved MocoSpace’s flexibility of user interaction, such as creating your account, profile customization, and privacy maintenance from your phone. The home website has also been upgraded for seamless integration with your device, offering music from premiere artists in all genres. Heavyweights like Bebo, Facebook, and MySpace started from a web platform and depend on internet traffic for their online advertising revenue.
Another key point illustrated in the interview centers around the user concept of building personal relationships. This is partly due to the small number of users (13 million, opposed to Facebook’s 400), and also the base. MocoSpace users are not only seeking business partnerships, viral romance, or reacquainting with old flames from middle school. They also seek those who seek one another. At the moment, MocoSpace is the little engine that has done it amongst the titans, making the adjustments in a sector with exquisite gadgetry. Here is the full transcript.

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