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Minor Leagues Create A Digital Platform for Ad BuyersJuly 20, 2010 – 3:29 pm |
 Abdul Fattah Ismail |
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The summertime is perfect to hit the old ballparks. A beer and hot dog represents the national pastime and The Great American Experience for a reason. As many live on a tighter budget, minor league affiliates are becoming an attractive option. Youngsters also have an easier time to get acquainted with players. MiLB is a formidable organization with a loyal fan base ripe for marketing strategy. They took a huge step forward by using a new digital-buying platform that centralizes the advertising menu for sponsorship. Major League Baseball Advanced Media is a principal in the partnership, and their. I spoke a little ago about web advertising in need of a menu purchasing scale with traditional buyers, and this could be a nice benchmark. Teams have great flexibility with their individual websites. This new platform gives them the ability to control individual content and advertising space coupled with placing national advertisers on the parent site of MiLB.com. This labyrinthe, unified approach allows them to reach overlooked markets in the less populated regions such as the Appalachians. Here’s a list of some major advertisers that have joined on since the platform’s inception: Lance Snacks, Carvel Ice Cream, PepsiCo, and Thomas The Tank Engine (children’s story). Swing, ad buyers!
