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The Era Of The MillennialMarch 3, 2010 – 2:05 pm |
 Abdul Fattah Ismail |
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The Pew Research Center recently examined a new generation termed the Millennials. Their population is approximately 50 million the US, and they have a lot of positive attributes. Confident, self-expressive, liberal, and flexible, Millenials are also history’s ‘connected’ generation, steeped in digital technology and social media. They depend on tweets, status updates, texting, and webcam access. According to the Pew Research Center, 3/4 of the Millennials have created a profile on the social networking site. Here are some other intriguing statistics:
- One in five have posted a video of themselves online
- Nearly four in ten have a tattoo
- Many of them have privacy boundaries online for cyber predators and other dangerous agents
- Nearly one-in-four have a piercing in some place other than an earlobe, about six times the share of older adults who’ve done this
Despite the claim that Millennials lack the motivation to engage on a civic level, they were instrumental in getting Barack Obama elected as president. He still acknowledges that the use of mobile applications and social media networks woke up a stillborn demographic in his press conferences. They were able to express political beliefs and policy agenda in a thrifty, personal manner. 66% of millennials backed his campaign, but some have become disillusioned by his term up to this point. Others, however, have seen that his political opponents and polarizing governmental agencies slow down reforms.
The Millennial generation continues to be researched in academic circles and think tanks for distinct features separating them from other famous generations. Advertisers and marketers, who historically have been negligent with targeting multiethnic populations, must also continue to research this demographic in order to segment their campaign strategies for eliticing revenue. The Millennial demographic is the most racially diverse and educated in American history, teeming with potential.
Many feel that this generation’s intense use of technology has hurt their ability to focus since they are always looking for the next big thing. They do not have the vision or patience, according to critics, to take a measured approach towards civic duty. ime will tell on whether these sentiments are truth or just hollow complaints from the old guard. Jack Loechner from MediaPost goes into greater detail on this fascinating study.
One Response to “The Era Of The Millennial”
This really is a fascinating study. America is becoming more diverse and this generation will be the leaders of a US that looks much different than it does today.
While I think the Millenial generation has a ton of potential, this statistic is quite troubling. “At the moment, 37% of 18- to 29-year-olds are unemployed or out of the workforce, the highest share among this age group in more than three decades. Research shows that young people who graduate from college in a bad economy typically suffer long-term consequences, with effects on their careers and earnings that can linger as long as 15 years.”
It will be very interesting to see how this generation reacts to the economy and all of the other changes happening in our society.
Overall, this is a very interesting article. Thanks for sharing and for your insights.
By Chris Walbert on Mar 3, 2010