The 7 Pillars of Digital Marketing Blog

MySpace Moving Into New Internet Marketing Arena January 23, 2008 – 8:47 pm				Arman Rousta

MySpace and new marketing.

No one in 2004 ever thought that MySpace and contemporary media platforms where synonymous. But its four years and a $580 traditional million major media buyout later. MySpace, still the highest trafficked Social Networking site with 110 million active users a month. Now in 24 countries, the site is expected to make $800 million in revenue in 2008, the majority of that income will be from the advertising and marketing sectors. Google, recently inked an advertising deal with MySpace’s parent company, Fox Interactive Media for $900 million.

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Posted by Arman Rousta
Posted in blog, Business News, Digital Media, eCommerce, Interactive Marketing, Marketing, Mobile Marketing, Online PR, Public Relations, Social Media Marketing, Video Sharing, Website Analytics, World | 4 Comments »
Tags: eCommerce, facebook, Fox Interactive Media, google, Interactive Media, Marketing, myspace, Public Relations, social networking, Yahoo

Blog Marketing – Tracking Trends in the World of Blogs January 11, 2008 – 12:01 pm				Arman Rousta

Eavesdropping on the Blogosphere may be the Best Thing your Business ever did

Seductive yet etherial, the voice of the “blogosphere” has been credited with swaying elections, driving success, or slaughtering careers. It is the foundation for Interactive PR, the branch of internet marketing that generates buzz through online media; and it is often the sole source for information on the latest cutting edge technological innovations (the SEO convention in mid-December, 2007, was a good example…see “Blogs are the New Trade Press”).

Assessing one’s reputation in the blogosphere, therefore is as vital as evaluating traditional PR. But, reading one or two blog posts, even 10 or 20, cannot begin to touch the scope and dimension of the information available in the global blogosphere (think 750 million and you’re on the right track).

One solution to the overwhelming volume of blog information available has been to follow the immensely successful path of top tier search engines by using algorithms and web crawlers to find data on a specific subject and organize it in such a way that it produces meaningful statistics and information. RelevantNoise, from interactive software company Zeta Interactive, is one such program. In the words of Zeta Interactive CEO Al DiGuido, “What Google does for content…RelevantNoise does…for the blogosphere. It lets you understand what people are saying based on keywords to denote a tone.”

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Posted by Arman Rousta
Posted in blog, Blog Marketing, Business News, Interactive Marketing, Online PR, Social Media Marketing | No Comments »
Tags: blog, blogging, blogosphere, Interactive Marketing, Online PR, relevantnoise, Social Media Marketing, tracking blogs

Facebook’s FoodFight: A Marketer’s Data Dream Field October 11, 2007 – 4:48 pm				Arman Rousta

So we all know the biggest news in social networking. That’s right, it’s Facebook, the site whose clean design and safety features have made it the fastest growing, if not largest, hot spot on the web. Students love it (professionals too) and with 43 million users posting unprecedented levels of personal information, it’s also a marketer’s data dream field.

There’s a problem, however. Facebook’s safety features, while neutralizing most malicious users, also have made it a nasty chore to gather anything besides a consumer’s name and network information.

The result was a challenge: how could the market’s brightest innovators create a model for gathering data? One young entrepreneur, according to the latest issue of Business 2.0, thinks he’s found the answer. Using Facebook’s open platform for programming design, California’s Seth Goldstein in collaboration with David Gentzel created a series of applications, including Happy Hour, (fluff) Friends, and FoodFight under the startup SocialMedia.

Click the links below to get a glimpse of these popular Facebook applications.

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Posted by Arman Rousta
Posted in blog, Digital Media, Online PR, Public Relations, Small Business, Social Media Marketing | No Comments »
Tags: facebook, foodfight, social media

Virtual EcomXpo (E-Commerce Expo) Kicks Off Tomorrow October 8, 2007 – 9:57 am				Arman Rousta

Tomorrow, is the start of the EcomXpo.  This is a virtual online trade show that takes place every six months.  Maybe your feet are weary from attending too many trade shows where you walk a concrete conference room floor for hours going booth to booth to booth picking up a bunch of junk and trinkets your kids don’t even want only to speak with actors or models that don’t know the first thing about the company they’re representing. 

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Posted by Arman Rousta
Posted in Affiliate Marketing, blog, Digital Media, Online PR, Social Media Marketing | 1 Comment »

YouTube Has 10 Seconds to Sell Your Product! 10…, 9…, 8…,7… October 5, 2007 – 8:26 am				Arman Rousta

Since Google made the infamous purchase of YouTube, the wildly popular video sharing site, we have all speculated, along with investors, how Google planned to make back its reported $1.65 billion. It appears as if Flash, the popular animation software, is the answer to this mystery. Late this summer, Google announced that short, 10 second flash animation sequences would appear as overlay at the bottom of carefully selected YouTube videos.

YouTube – “Chocolate Rain” Original Song by Tay Zonday

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Posted by Arman Rousta
Posted in blog, Digital Media, Online PR, Social Media Marketing | No Comments »

Blueliner Interview’s Rod Kurtz, Senior Editor of Inc Magazine October 4, 2007 – 10:00 am				Arman Rousta

For all you entrepreneurs, marketing directors, VPs and public relations professionals that are interested in landing press in one of the most popular magazines in the country, Inc Magazine, check out our latest interview with Rod Kurtz, Senior Editor at Inc.

Rod touches on many important topics including how to pitch effectively, what type of stories the Inc editors are looking for, and much more!

Thanks Rod, for giving us a great interview!

Interview Begins:

Tell us a little about your background.

Well, I started at Inc Magazine as Staff Writer in 2002. A few years later I pursued an opportunity to work as a small business editor for BusinessWeek online. I got a call shortly thereafter to join Inc as senior editor. As senior editor, I oversee daily news coverage, multimedia, and the integration between the print magazine and its online counterpart. Read the rest of this entry »

Posted by Arman Rousta
Posted in blog, Online PR, Public Relations, Small Business | No Comments »
Tags: inc, inc 500, inc 5000, inc magazine, pr, Public Relations, Rob Kurtz, Small Business