The 7 Pillars of Digital Marketing Blog

The Psychology behind Social Networking August 31, 2012 – 12:39 pm				Damjan Dano

This interesting infographic published by Psychology Degree covers an interesting topic: the psychology of social networking – going over various data related to the most popular social network, Facebook with few bits of Twitter.

For example, did you know that 1 out of every 9 people on Earth are on Facebook and that 9 out of 10 US internet users use social media?

It’s interesting to know that 1 of 5 minutes spent online is on a social networking website?

Talking about user generated content (UGC), I’m sure that you are not aware that in a minute all social media users produce over 694,980 Facebook status updates or 532,080 tweets… that’s a lot of thoughts… .

Wondering why people add and keep on adding friends on Facebook? Besides the personal connection, 60% of friends are added because of mutual friends and 29% based on the profile picture appearance.

Also, did you know that we are obsessed with ourselves? More then 80% of our posts are about ourselves… (which makes sense since the personal nature of social media, but it’s a dramatic statement )

Posted by Damjan Dano
Posted in Interactive Marketing, Social Media Marketing (Pillar 6) | No Comments »
Tags: marketing psychology, social media agency, Social Media Marketing (Pillar 6), social media psychology, social media statistics, social media stats, social networking, social networks