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More Hulu Hoops For ViewersJune 30, 2010 – 4:50 pm |
 Abdul Fattah Ismail |
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According to the Wall Street Journal, Hulu LLC has announced a new paid subscription service for invited customers at $9.99 a month. The service offers a wider range of content and platforms, including older programs that are no longer on the air and more episodes of current shows. They will also expand platforms into the iPhone, iPad, video game consoles (PlayStation, XBox), and Blu-Ray players.
The opportunities for interactive marketers are excellent to target and tailor advertising campaigns. Hulu will continue to offer the same ad time slots for its programming. New shows are available in the same timeframe, which is the morning after they air. I believe that the wider availability of content is well worth the price. Initially, you will have some backlash, which is to be expected when making an adjustment to your business model. Some can’t imagine that consumers will pay for advertisements on their mobile devices. Hulu, though, has established brand equity with the public as a provider of quality television content. Those who appreciate its unique services will support the model.
The company does not compete with cable’s content level, but is more manageable at a price point for millennials that have a nomadic lifestyle. You can watch last night’s episode of It’s Always Sunny in Philadelphia at the park during lunch on your iPhone rather than wait for your DVR box at home.
You also won’t have to cancel your Netflix subscription. Yet. The red envelope media giant still offers a massive library of film content and streaming video services. Supposedly, only 15% of their rented library is television programming. But for the first time, since eliminating Blockbuster and Hollywood Video, Netflix has to keep their eye open for digital streaming challengers. Marketers will look to partner with these credible challengers based on future trends. Follow the stream here.
